It is important that estate agents show they are a local firm who support the community. The importance of local knowledge for an estate agent is crucial and you need to be regarded as a company that helps the local area. A brilliant way to boost your local credentials is to generate relationships with other local businesses and here are 10 awesome ideas that will help.
Allow other firms to place flyers or adverts in your store
An effective way to develop a relationship with other stores is to allow them to place flyers in your shop or store. If you are an online business, you can create a banner or give them a mention but a simple act of offering space for others to advertise or promote in your business should pay off. It wouldn’t be unreasonable for you to receive the same benefits in return, allowing you a quick and easy way to reach out to new clients.
Create a local business day/week/month in your community
One way in which you can work with several local businesses at once is to create a special event in your local area. A community event which draws people to the area will benefit all companies in the local area and will give you a chance to improve awareness of your brand.
Depending on how many people supported he move, you could receive backing like free parking on the day or some other boost from the local council or local transport operators. If a few local firms work together, you never what support local authorities would be willing to give.
Guest blog (with reciprocation) on other local business blogs
In the modern era, guest blogging is a sensible way to improve awareness of what you offer. Other firms in the local area will have customers that don’t know you yet and it is likely that you are in a similar position. Guest blogging gives you access to relevant customers and gives you a chance to showcase your knowledge and experience.
Interview an employee of a local business
On your blog or social media, carry out an interview of a local business. This places firmly in the heart of your local community, but it also provides an immediate benefit to the other firm. All these steps should allow for mutual benefits and if the chance arises for you to do similar on other firms’ platforms, you should take the opportunity.
Refer to the business in your email or newsletter
If you run a newsletter or email, talk abut other firms and the good service they offer. If you solely promote yourself, you run the risk of turning people off or making them feel bored. Therefore, by promoting other firms, you can support local companies while also ensuring that when you do talk about your own estate agency, it carries more weight.
Review products and services of local firms or offer testimonials
In the present day, social proof and genuine reviews are hugely important. If you like the service provided by other firms, tell people. This will be greatly appreciated, you will be viewed as a reliable firm that understands the local community and you may receive other reviews in return.
Run a competition in association with another local firm
It is easy to run competitions on social media platforms like Facebook, so team up with another firm to reach out to as many people as possible. People love prizes and free gifts so no matter what you put up as a prize, it will likely grab attention; and this will help you reach out to a wider audience.
Run an offer in conjunction with another local firm
If you have a complimentary service with another company, run an offer where buying from both of you provides a discount. As an example, if you think that there is a local conveyancer or solicitor who people can trust, create a package where you both provide services at a discounted price. This can see customers move in both ways between businesses and it can raise awareness of what you do.
Split an advert with the other local business
If you have a complimentary service with another company, why not take advantage of this and run split adverts. If there is a shared audience, you should both be looking to reach the same people; so a shared advert will be effective while lowering costs.
Talk about the local community and area in general
One of the best ways to support other local firms is to talk about the area in general. If you can improve the perception of your local area and draw people towards you, all firms will benefit. If local firms see you playing a role in strengthening the community, they will appreciate your efforts and they will likely wish to join in, which can bring more people to your local area.
At Agent Media, we believe that playing a role in your community is crucial and social media can help you form relationships with other firms. If you are looking for guidance on how you can engage and build relationships with other businesses, get in touch and we will be happy to help.
As a recap, here are our ten awesome ideas on how to generate relationships with other local business owners:
- Allow other firms to place flyers or adverts in your store
- Create a local business day/week/month in your community
- Guest blog (with reciprocation) on other local business blogs
- Interview an employee of a local business
- Refer to the business in your email or newsletter
- Review products and services of local firms or offer testimonials
- Run a competition in association with another local firm
- Run an offer in conjunction with another local firm
- Split an advert with the other local business
- Talk about the local community and area in general
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Agent Media UK