As an estate agent, you know the importance of striking and memorable visuals. People can fall in love the second they see a home. Actually, with kerb appeal, some buyers can adore a property before they even see the inside. Your industry knows how important it is to make a visual connection, and this is why video content is essential for estate agents.
However, just because you know you should create and share video content doesn’t mean you are doing this right now. Some estate agents say they lack the time or confidence to create videos, but many professionals say they are unsure of what videos to create. There is no shortage of ways you can make videos to reach your audience, and at Agent Media, we like to think we know a thing or two about making videos.
Here are 10 awesome video ideas for your estate agency:
1. Conduct interviews with local companies
2. Discuss local and national house prices
3. Discuss local and national rental yields
4. Compare two areas
5. Discuss why your area is great and why people should want to move there
6. Create video testimonials from previous and existing customers
7. Showcase properties you have for sale right now
8. Showcase properties you have for let
9. Interview the general public about your area and showcase places of interest or local attractions
10. Review the previous 12 months of sales or lets
Even if you start off by following a few of these ideas, you should find that you start generating a lot of useful content for your social and online promotional activities.
Conduct interviews with local companies
You want to showcase how local you are, and talking with local companies is a great idea. You don’t want to always promote yourself, this can be boring to viewers, but by interviewing local companies, you position yourself as a local entity, without making yourself the focus of the content.
Also, it is likely the company you have interviewed will share your content and link towards you. Hopefully, you’ll be found by new people who are potential clients of yours, allowing you to increase awareness of your services.
Discuss local and national house prices
You want to be regarded as an expert in your industry, and you want to offer value to your audience. One of the most effective ways you can achieve these goals is to discuss important industry matters that people want to know about.
One of the most important topics in the property market is house prices. Local agents want to show they know the local market, so make sure you talk about local house prices, and what is happening in the market. Also, people love comparisons, so showcase your knowledge of the national market, and explain how your local area compares with the national prices.
Discuss local and national rental yields
Similarly, if you are a letting agent or you deal with landlords, you will find your clients have significant interest in rental yields. Discuss local and national rental yields, providing insight and actionable information for your clients.
Compare two areas
People will always have an interest in learning how one area relates to or compares with another. If you cover a number of areas, you may wish to draw comparisons between these areas. Alternatively, you may wish to showcase an area you represent and compare it (favourably of course) to an area you don’t represent.
Discuss why your area is great and why people should want to move there
There is a lot to be said for talking about the local community and area you represent. Whether you hope to draw people to the area, you want to showcase your local credentials or you want to reassure people that your area has so much to offer, this is a simple yet highly effective idea.
You have a chance to tap into your interests and passions with this sort of video. If there is something you love about your local area, share it with the world, and this will also provide a personal aspect to your business.
Create video testimonials from previous and existing customers
Social proof is essential, and if you are in touch with current or previous clients, ask them if they will record a short video review or testimonial for you. This content will connect with your audience, while offering genuine customer insight into what you offer.
Showcase properties you have for sale right now
If you sell houses, you need to create video content displaying these houses. Video tours and walkthroughs are hugely popular right now, and this is the sort of social content people want to see. You don’t need expensive equipment, your smartphone should be sufficient, and you’ll find viewing figures for this style of content is higher than what you receive for most content.
Showcase properties you have for let
Similarly, if you are in the rental sector and you let properties, create a video walkthrough of the rental accommodation, and of the local area.
Interview the general public about your area and showcase places of interest or local attractions
In addition to speaking to customers about your service, why not also speak with people in the local area. If you ask people about local interests, what they like about the area and things to look out for, you’ll create a fuller picture of what the local area is like.
Again, the social proof benefits that come from interviewing real people in your area will help you engage new clients. Also, the people who are interviewed by you will look out for the video content and will share it with their friends and family members, hopefully helping you reach more people.
Review the previous 12 months of sales or lets
It is good to consider current figures and values in comparison with past figures. By reviewing changes over the year, you offer useful information to your audience, you showcase you have local knowledge and you position yourself as an expert in your field.
Hopefully, these ideas will help you get started with video content. If you’re an estate agent looking to benefit from videos, contact Agent Media and we’ll assist you with the process.
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