10 Reasons Why An Estate Agent Should Be Using Social Media

If you are an estate agent, you need to be active on social media. Here are 10 reasons why an estate agent should be using social media.

You can set up and engaging social medial profile(s) at no cost
Whenever a new channel or platform opens up for a business or industry, the first question asked is “how much will it cost?” One of the best aspects about social media is that you can set up an account and engage with people at no cost.

Yes, someone will need to spend time on your social media site, so there will be an opportunity cost, but as for creating an account and updating content, there is no financial cost to your business.

People are found on social media sites so be where your audience is
The most important reason to be on social media is because this is where people are. You need to be in front of people who are relevant to you and the most effective and efficient way to do this in the modern era is to be on social media.

Facebook clearly stands out because it is commonly regarded as the social networking platform with the most users, options like Pinterest, Twitter and Instagram can all be of great benefit when it comes to estate agents benefitting from the use of social media.

People are active on social media every single day
Okay, it is one thing saying that people use social media but the most important aspect is that people are on social media sites every single day. A report issued by the GlobalWebIndex (GWI) in 2015 indicated that people in the UK spent an average of 1 hour and 20 minutes every single day on social network sites. The same report also indicated that the average person in Britain manages accounts on four different social networks.

Of course, while Facebook is regarded as the most popular social networking platform, there is an argument that YouTube actually holds this title. Then again, some people refer to YouTube as a search engine while others just see it as a video sharing platform. No matter how you view it, an estate agent should be able to realise the benefits of sharing good quality video content of their properties and business on YouTube.

Social media sites are mobile friendly and a mobile friendly presence is extremely important
In 2015, the amount of mobile media time became greater than desktop and other media time, and this is a trend that is likely to continue. This means you need to provide content and information in a mobile friendly manner. If you have a social media platform, you can leave this to the social media provider, so you can be confident you will offer a mobile friendly experience without having to do anything to create this outcome.

Social media provides the opportunity to engage with people in real time
One of the most important aspects of social media sites is included in the name, “social”. If you are going to make the most out of social media sites, you need to engage. You have a chance to ask questions of people, you have a chance to engage in conversations and you have a chance to obtain real time feedback.

This is something that countless businesses would spend large sums of money to obtain and yet social media sites provide you with the chance to obtain this information for free.

Social media advertising campaigns allow you to target specific types of people
While most businesses are drawn to social media sites because they are free, if you want to take full advantage of what social media sites have to offer, you should consider the advertising opportunities provided by these sites.

Social media advertising platforms, like on Twitter and Facebook, allow you to target people by key aspects of their demographic. If you are looking to reach people of a certain age, a certain gender, of a certain educational level or even from a certain location, you will find that it is quick and easy to do with social media advertising. You can even target people based on their hobbies and interests.

Given that social media is targeted, it is affordable and you can even place a cap on how much you spend per day or on a project in total, you should find that social media advertising is a prudent use of your cash.

Social media is available outside of business hours
Not everyone is free to meet you during your business hours. An increasing array of shift patterns and responsibilities means that some people will rarely be available to meet and talk when you are open for business. With social media sites, you can always be open for business, providing a platform for engagement at times that suits your clients.

Good quality social media content is likely to be shared in an effective manner
One of the most pleasing aspects about social media for a business is the fact that social media content can be shared. If you provide enjoyable, information or engaging content, it is more likely to be shared by your followers.

This means your content will be seen by more people, which can expand your followers and audience quickly and effectively.

Social media posts allow you to create an image, identity and brand for your business
In the digital era, it is crucial that you have an image and identity that people can identify and connect with. The easiest way to do this is through having a consistent tone and them to your social media posts. No matter what image you present to the world, using your social media accounts will help you showcase yourself in the most effective manner.

Social media posts allow you to be regarded as a reliable authority in your industry
There is a lot to be said for being seen as the local expert in your industry, and your social media presence can help with this. You should follow local accounts; you should leave comments and ask questions about the local community and just be seen as being part of the community.

On social media, it is best to not always be selling or promoting. If you are able to showcase the fact that you care about your local community, you’ll find that people trust you and respect you. Also, being regarded as an expert in your local area will always be of benefit when it comes to being regarded as a reliable and trustworthy estate agent.

Written By
Ian Watson
Agent Media UK