If you are an estate agent, running a blog is a great way to draw interest to your site and online presence. If you have never blogged before, you may not know where to begin, but these 4 stages provide you with the perfect platform.
Stage One – Have your own domain name and self-hosted blog
There are many great free blog sites such as Blogger or the free WordPress option, but when it comes to promoting your business in the best light and promoting your activities, you need to have a site that is owned by you. This is the most professional way to run a business blog and it is important to remember that first impressions are crucial.
If a user stumbles across your blog and they find that it is hosted on a free blogging site, what impression will they form of your business. It doesn’t cost a lot to host your own blog and hold your own domain name, but the benefits of doing so are worthwhile. Conversely, the negative connotations of not doing so may work against you, so if you blog about your estate agency business, be sure to blog on a site you own.
Stage Two – Be sure to have a focus, theme or style with your blog
When it comes to blogging about your business, it is important that people take away a firm impression of you and your business. Your blog is one of the best ways for you to develop your brand and image. If you are keen to be recognised as a specialist in a particular area of the property market, or you want to focus on a local area, creating consistent blogs on the same theme will play a big role in creating a strong identity.
This doesn’t mean that you can’t venture off topic occasionally but by and large you want to make sure that your business blog is on focus and is written in a similar style. With this in mind, it is best to blog yourself or keep it in house. If you outsource your blogging content, be sure to outsource it to one user or you run the risk of your content and writing style being quite varied, which will negatively impact on your business ability to create a strong brand.
Stage Three – Provide original content
Providing original content is hugely important. Users come to your blog to hear your input and find out more about you. If you use content taken from other sources, you give no sense of identity and personality about your business. More seriously, duplicate content, taken from other websites, will often mean that search engines penalise your site, making it difficult for users to find your site.
Stage 4 – Always keep SEO in mind
You want to write blogs that are relevant and packed full of interest. Your first thought should always be on the reader, but there is also a lot to be said for writing with SEO in mind. After you have created an interesting and relevant blog post for your audience, consider keywords and if there are ways in which you can make your post more appealing to the search engines without impacting on the readers.
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