7 Brilliant 2021 Blog Ideas For Estate Agents
Blogging is far from dead, but it is easy to see why some people believe its best days are behind it. Video content is thriving, and it fits in perfectly with how people use the internet. However, there is still demand for great blog content, the issue is, many people don’t deliver exciting or relevant blog content on their site.
No matter how many posts you share, if the content doesn’t grab your audience and make them want to check out what you are saying, they aren’t going to click a link.
Over the years, Agent Media has provided plenty of tips and ideas for estate agents to blog about. These are all still relevant, because as you know, there are so many aspects of the housing market which don’t change too much.
However, it is also fair to say the world has changed considerably in recent times. There is a need for you to remain relevant, and one of the quick and simple ways you can show you move with the times is by having blog content that is relevant for 2021.
We have a list of ideas, with some tips on how to capitalise on them below, and if you incorporate some of these methods into your blog, you will boost your chances of connecting with your audience.
Discuss how the stamp duty holiday impacted your local area
One of the biggest issues affecting the housing market across 2020 and 2021 was the stamp duty holiday. There have been many views about what the holiday has meant to buyers at a national level, but as a local estate agent, you have an opportunity to discuss the situation with respect to your audience.
In some areas, the stamp duty holiday had a massive impact, allowing some buyers to save £15,000 on the cost of buying a home. With the added desire for more space many people felt because of the pandemic, there was significant interest in property.
If you experienced a lot of interest or you helped a lot of people buy and sell property at this time, it is worthwhile sharing your experiences.
Alternatively, many parts of the country were not affected by the stamp duty holiday. If the average price of property in your local area was below or around the previous threshold for stamp duty, the holiday didn’t change much, if anything.
If there was no change to your local area, talk about this, as it is a reminder to people that the housing market is not a single entity, it varies from region to region. As a local agent, you want to showcase your skills and credentials in your local area, and talking about the way your region differs from other areas is an excellent way to stand apart from other agents.
Highlight regulation changes people might have missed
It is fair to say there has been a lot going on in the past year and a half, and this means many people might have missed major news stories in your local area, or in the housing market. As a specialist in this field, you have an opportunity to bring news to people’s attention, ensuring your audience is fully informed as to what is happening.
If you are an estate agent who deals with landlords, make sure they know about regulations relating to tenants with pets, likely changes to EPC regulations, and issues affecting evictions. If you deal with purchases and sales, make sure people know about the latest mortgage offers, stamp duty holiday changes, Help To Buy schemes and anything else which might make it easier for people to take their first or next step onto the property ladder.
Show how your local area is moving forward
Hopefully, things are moving forward now in your local community. It is not as though “things are returning to normal”, but we are more moving closer to a sense of normality. As an estate agent who knows your local area, you are perfectly placed to talk about the changes in the local area.
Keep people informed about roadworks or diversions that impact daily life, talk about local groups that provide support for others, and shine a light on the sense of community in your local area.
In the housing market, buyers don’t just buy the bricks and mortar of a house and call it home. Most people want to live in a place where they belong, which means the local community is vital to people falling in love with an area.
If you showcase the great sense of community spirit on offer, you will go a long way to convincing people that owning property in your area is a great idea.
Talk about your experiences with virtual viewings
While it is probably best to not dwell on the pandemic or the lockdown period, there is no denying that changes which arose in this time will remain as part of the housing market. Virtual viewings rose sharply when people were unwilling or unable to visit other people’s property.
Not being able to enter houses could have strangled the housing market, but the industry adapted. In fact, the industry shifted so well that various studies suggest physical viewings have fallen sharply, and some buyers are placing offers on property without having seen the house, or after just one visit.
As an estate agent, you need to offer virtual viewings, and you want to position yourself as a specialist who is comfortable with them. This is a new medium for many people, so talk people through the process and detail the benefits of virtual viewings.
If you put people’s mind at ease with respect to this style of viewing, it is likely people will trust you when it comes to selling their home.
Remind people that the traditional aspects of your business are still alive
The rise of virtual viewings shows the housing market has changed, but many parts of the traditional housing market remain in place. There will always be legal requirements and financial matters that need to be in place for a property deal.
While it is helpful to show you are an estate agent who moves with the times, you also want to show you have retained the traditional aspects of the business. Talk about the tried and trusted methods you offer which conclude deals quickly without compromising on the standard of service offered to your audience.
Showcase local schools and tell more than just the Ofsted recommendations
The importance of schools cannot be overstated for the local housing market. It is helpful to create a list of local schools, and of course, the Ofsted recommendations are crucial for would-be buyers. However, any agent can get the latest results and share them with an audience.
You should go further, and you do this by offering genuine insight into the local schools. If you have first-hand experience of a school, write a fair and balanced review. Talk to local parents or if you can, arrange a meeting with a member of staff and give them a platform to discuss what their school has to offer.
You can also discuss extra-curricular activities the school offers, or if they are active in supporting the local community. If you can offer information that isn’t available anywhere else, but it is vital in helping people make an informed decision, you will find your services are in much greater demand.
If you are an estate agent looking to capitalise on blogs, you need to connect with your audience, and knowing what people want from you is a great way to achieve this. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.
If you are an estate agent looking to be seen as relevant and up to date, you need to support people in the current climate. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.