If you are an estate agent looking for ways to increase traffic and win instructions, you are likely spending a lot of time researching strategies. You should find content pops up on a regular basis.
The phrase “Content Is King” is still true when it comes to boosting businesses, engaging your audience and winning new clients.
However, not all content is the same. Creating content that scores high on search engines is good, but if it doesn’t lead to your intended audience clicking through to your site, it is pointless.
Creating social media content that receives a lot of likes and shares is pleasing, but if people aren’t contacting you to sign up for services, it is a waste of time.
Your content must match your business, and it must help you generate traffic and clients. At Agent Media, we are pleased to say we are social media and blog content specialists, and we have helped countless agents succeed.
The content you share must be relevant to your business and your audience. If it doesn’t, you confuse people, but we can help you deliver the ideal content to boost your chances of success.
Location is a crucial component for virtually all agents
You don’t need us to tell you location is crucial for agents. Even if you operate in a number of towns or locations, you want to ensure you are known for selling homes in each location. This is the case for national companies who operate in virtually every part of the country, and it is true for independent agents with one office and a modest operating radius.
You need content that ties you to the place you sell homes. You might want to reach buyers from around the world, but if people are looking for homes in a certain area, or they need an agent who is experienced in selling homes in their town or city, you need to show you meet their needs.
Your content is ideal for connecting with a location, and there are many different types of content you can share which helps you be the local agent.
Blog posts on local topics and news, photographs and video clips of your local area, interviews with local business owners, questions about the local area, market information and so much more ensures you are the agent people want to connect with.
Your content should be tailored towards your audience
Of course, while location is essential for estate agent content, it isn’t the only thing you should focus on. If you solely want to focus on homeowners who need an agent to sell their home, this should be the aim of your content.
If you have an excellent track record in selling homes which are ideal to first-time buyers and young couples, this should be at the heart of your content. The home you would sell to a couple buying their first home is different to the home you try to sell to a family with five children. The content you approach should be the same.
If you don’t worry about who you sell to, you only worry about selling, you should still create content that is tailored to the needs of one particular buyer demographic. The trick is to have lots of content, with specific blogs, videos, posts and social content aimed at each group of willing buyers.
By promoting yourself as an agent who caters for all buyers or vendors, but can specialise in each group, you enhance your chances of gaining instructions and pleasing clients.
You shouldn’t be afraid of creating niche content that places you as the number one agent for a specific client. If you do this regularly, you’ll find you become the leading choice for many clients; and your business grows naturally.
If you are an estate agent looking to win instructions and gain new clients, you need to harness the power of blog content. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to learn how you can create posts that help you win instructions and ultimately, sell homes in a challenging time, contact us today.