Are You Keeping Clients Up To Date With Property News?
You wouldn’t blame people for turning off the news and vowing to never pay attention to reports ever again. It has been a trying time for all of us. While it would be nice to avoid the news, we know this isn’t a viable action.
Not all news sources are the same, and not all news stories are as impactful as others. However, people who want to make an informed decision, need information and guidance on what is happening.
This is as true for the property market, if not more so, than everyday news stories. Buying or selling a home is the biggest decision people make, and it is likely the biggest financial commitment people undertake.
Therefore, people want guidance in this area, and they want to know what their options are. People want to know about regulations, market forces, and if there are offers or schemes which help them better manage the cost of moving home.
As an estate agent, you play a vital role in helping people move home. However, even before the buying or sales process begins, you have an opportunity to assist people. By keeping people up to date with property news, local interest stories and relevant information, you will ensure your audience is knowledgeable about the market.
This information helps people to make informed decisions, and if you are the agent they trust for property market news, there is a strong chance you are the agent they trust to help them buy or sell a home.
The world moves quickly – even your local property market
There is always new property news to share or discuss. An outsider might not think there is a lot of new information to share, but as you are connected to the industry every day, you know this isn’t the case.
You have a lot of information which can be shared, and by doing so, you help people stay in touch with what is happening.
Your audience should view you as a local property market specialist
With so many estate agents to choose from, how do you think prospective buyers and vendors decide who to work with? There are many things to consider, but if you are recognised as an agent in their local area, who offers guidance and advice, you will be at the forefront of their thoughts.
Sharing property market news, and local stories, makes sure people see you as a local property market specialist, and this is a tremendous platform for being the agent they choose.
By having opinions, you position yourself as a trustworthy expert in your field
If you want to drive home your position as a local specialist, go beyond simply sharing the news. Voice your opinion and detail what it means to your audience. If interest rates rise, tell people what this means for buyers in the local area.
The stamp duty holiday was a major news story for the UK housing market in 2020 and 2021. A great local agent would have spoken about this national measure, and then broken down its relevance to buyers and vendors in your region.
Thanks to loud and obnoxious people, having an opinion online is often viewed as a negative thing. It can be, but only if you share negative ideas and opinions.
As a local estate agent, if you share detailed and justified opinions and advice on your local property market, you will become a person of trust in this field.
News content is a fantastic way to update your feed and keep people engaged
You know you need a lot of content for your social media feeds. However, you also know this content needs to be relevant. Sharing local or property news is a fantastic way of keeping people up to date with what is happening, while also keeping your timeline fresh and entertaining for your audience.
If you are an estate agent looking to win instructions and gain new clients, you need to harness the capabilities of social media. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to become the local estate agent people depend on for news and updates, and ultimately, sell homes in a challenging time, contact us today.