Are You The Trusted Agent In Your Local Area?

If you operate in a busy location, it is likely there will be many estate agents operating in the same place and vying for the same clients as you. Estate agents know that they are employed in a competitive market, and there are many ways a professional can differentiate themselves from rival companies and individuals.

However, of all the ways an agent can stand out from the crowd, being trusted is likely to be the leading factor that estate agents want to achieve.

Price, friendliness and speed of service are all important factors, but by themselves, they aren’t as important as trustworthiness. When you take on board the amount of money people are spending in the housing market, and the importance of owning a home, there is a need to trust the person who works on your behalf.

Therefore, you want to position yourself as the trusted agent in your local area, and there are many ways you can achieve this.

At Agent Media, we are pleased to say we have helped many estate agents to position themselves as a trusted source, and the content you create and share is vital in achieving this goal.

You, as an estate agent, need to trustworthy, and if you aren’t, you will be found out before too long. However, if you are trusted, the next step is letting everyone know you can be relied upon, and this is where we can help.

Let people get to know you

One of the most crucial elements of trust is people knowing you and recognising you. This means you should look to add a personal touch to your social media profile. If you are a standalone agent, you need to be front and centre in your content. If you are an agency, you need to showcase your team, and let people get to know the people who work at the company.

This means you should use images with your face on them, and creating video content featuring yourself or your team is vital. You should also drop in snippets of the work you do Behind The Scenes, and even the little things you do around your work.

Not everyone is comfortable with sharing their private life on social media, and you don’t need to share more than you are comfortable with. However, the more that you share of your life and work, the more people will connect with you, and hopefully feel an affinity with what you do.

Given how easy it is to create video and photo content with the smartphone that is likely in your pocket, there is no reason why estate agents shouldn’t offer a personal touch to their content.

Talk about the news and property prices

One of the great ways that an estate agent can get people coming back to them on a regular basis is through becoming a news curator of relevant content for your audience. If you can pull together content that lets people know about changes in the property market, on mortgages, on local issues, on how prices are changing, and all the other factors that shape buyer and vendor behaviour, you will have people coming back to you on a regular basis.

However, there is nothing stopping most estate agents from doing this. If you operate in a busy or competitive area, you will likely find that other professionals provide this information.

Therefore, you need to do something similar to stay in touch, and more importantly, you should take it further. You should look to share the best standard of news and relevant content, but you should also look to offer insight.

By offering insight into how news affects people, or what it means for the local housing market, you give people a lot more information that is helpful to them. People want to be informed when they make a house move, but they often don’t have the time or understanding to take news stories on board and filter it to determine what it means for them.

If you can provide this insight for your audience, you will become the estate agent people rely on when they move, and they will recommend you to others.

You need to share reviews and testimonials

You can’t just say you are an estate agent who can be relied upon, that approach is no longer enough for savvy social media users. Potential customers and clients are looking for social proof, and this means you need to showcase the positive reviews and testimonials previous clients have left for you.

There are many ways you can share this content, and the more striking ways of doing so, the better. Create infographics, images and video content of these reviews, and make sure they feature prominently on your social media pages.

By sharing genuine reviews from previous clients, you offer prospective client’s genuine insight into what to expect from you. In many ways, this is the most important thing you can do to develop trust in new people, so if you don’t have a lot of reviews and testimonials in place, you need to start collecting and collating this information.

Contact Agent Media to be the number one estate agent in your local area

At Agent Media, we know the importance of trust in positioning as the leading estate agent in your local area. There are many ways to achieve this position, but as long as you do the work and effort, you can utilise social media to show others how reliable you are.

To find out how you can become the number one estate agent in your local area, contact Agent Media today, and we will be more than happy to assist you.