All businesses should be looking to justify their expenditure, so when it comes to creating and running a Facebook advertising campaign, there needs to be justification for it. Thankfully, there are a number of benefits of running a Facebook ad campaign.
Facebook is the 2nd most popular site in the world
It’s no shame in being second to Google and with over 1 billion users a month; Facebook is where people hang out. You shouldn’t think that advertising on Facebook gives you a chance to reach the entire world, but it provides you with the platform to find people that are relevant to your business.
You can target exactly who you want to reach
One of the most important things in an advertising campaign is reaching out to specific people. With the ability to target users by a number of interests and criteria, Facebook advertising is highly targeted and focused.
Using Facebook sustains customer loyalty and connections
When you find fans on Facebook, you can maintain the connection on Facebook, helping to deliver loyalty. You will also find that you can offer further promotions directly to interested parties on Facebook, so this is the platform to use to build and maintain an audience.
Facebook ads offer a greater level of flexibility than Google AdWords
The use of images and the additional character length will ensure that you can get your message across more effectively when using Facebook advertising compared to AdWords.
Facebook ads can be seen more than once
Ads on Facebook can be seen a number of times by a user, which increases the likelihood of them having an impact and being remembered by users. With many Facebook users logging in at various points of the day, this is a great way to increase the likelihood of connecting with customers.
Facebook ads allow you to choose between CPC and CPM payment options
The titles may not mean a lot to many users but being able to choose between click based payment or impression based payments provides a degree of flexibility, allowing firms to fully take control of how they use the ad campaigns.
Facebook ads provide great value for money
Due to the highly focused nature of Facebook advertising, you don’t need to spend a lot of money to reach out to the people you want to reach out to. This offers great value for money and justification for all businesses.
Facebook ads connect with smartphone users
There has been a strong evolution of Facebook advertising and it allows you to reach out to the growing number of smartphone and tablet users. This is how an increasing number of people are accessing the internet and advertising in this manner ensures you receive an optimum way to reach these users.
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