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Consistency Is Key – Show Up On Social Media

While social sites such as Facebook and Twitter make the world a smaller place, allowing people and businesses to connect around the world, you shouldn’t overlook the local impact. As an estate agent, you know the power of local. Your local knowledge, expertise and reputation helps you sell homes, it helps you attract buyers, and it underpins much of the…

Estate Agent Branding: What Do People Think When They See You?

As an estate agent, you know branding is important. If you operate in an area where there are many agents and estate agencies, it can be hard for people to differentiate between what is on offer. A brand is often the factor that differentiates agents and helps people narrow down their options. If you currently think that a brand is…

Estate Agent Marketing Planning: Organic and Paid For Social Activities

There are many reasons why social media is so important for your estate agency, and the benefits of organic posts for your marketing activities are crucial. As you can create a Facebook business page and post for free, it is understandable estate agents, and all businesses, want to utilise organic posts. However, sites like Facebook are keen to limit your…

Estate Agent Marketing Ideas 2020

While each new year is important, and a chance to start anew, there is something special about the year 2020. 2020 may not be the start of the new decade, that will come in 2021, but the phrase 2020 vision is sure to become an overused catchphrase in marketing circles, perhaps even before we reach the beginning of the year.…

10 Awesome video ideas for your estate agency

As an estate agent, you know the importance of striking and memorable visuals. People can fall in love the second they see a home. Actually, with kerb appeal, some buyers can adore a property before they even see the inside. Your industry knows how important it is to make a visual connection, and this is why video content is essential…