Don’t use social media or content for your Estate and Letting Agency

You’re probably bored with the number of people telling you to use social media and create great content for your estate and letting agency. This style of advice often goes in one ear and out of the other. It may be that standing apart from the crowd is more effective, helping to differentiate your agency from other firms. If you…

How to Capitalise on The Experts in Your Industry or Area

No matter the area you operate in or even what industry you are part of, there will be experts that people respect. You may be fortunate enough that you are regarded as the expert in your area or industry and your content can improve your reputation amongst your audience and community. However, it is likely that other people will be…

Is It Obvious You Are A Local Company?

If you are an estate agent, it is likely that you have a localised focus. Even if you work for a national company or part of a chain, it is likely your individual work (as a person or a branch) will be focused on a particular part of the country. For some people and companies, this may be a town…

Does Your Content Add Value?

When you offer content to your audience, does it have a purpose? It is likely that you will look to drive traffic to your site or to encourage people to take action, but is there a purpose for the user? Everything you offer on social media, your blog and your website should have something of interest to your audience, and…

Are Your Social Media Channels and Blog Connected?

There is no doubt that using social media and offering blog content is a sensible way to drive traffic to your estate agency and to increase awareness of what you do. It is essential that estate agents have a strong online presence, but you must ensure that people recognise you, wherever you post. Therefore, it is vital that your social…