Is It Obvious You Are A Local Company?

If you are an estate agent, it is likely that you have a localised focus. Even if you work for a national company or part of a chain, it is likely your individual work (as a person or a branch) will be focused on a particular part of the country. For some people and companies, this may be a town…

Does Your Content Add Value?

When you offer content to your audience, does it have a purpose? It is likely that you will look to drive traffic to your site or to encourage people to take action, but is there a purpose for the user? Everything you offer on social media, your blog and your website should have something of interest to your audience, and…

Are Your Social Media Channels and Blog Connected?

There is no doubt that using social media and offering blog content is a sensible way to drive traffic to your estate agency and to increase awareness of what you do. It is essential that estate agents have a strong online presence, but you must ensure that people recognise you, wherever you post. Therefore, it is vital that your social…

Social Media, Content Writing and Facebook Deal

You know that doing one thing to promote your business isn’t enough these days. Your company needs to be active on social media, you need to engage your audience and you need to deliver informative content that people want to read and share. You need to be seen as a trusted choice in your local area and industry, and you…

Social Media Posts Estate Agents Should Avoid

Social media is fantastic and many estate agents have engaged their clients in an effective manner. However, for all the benefits of social media, it is fair to say that there are negative aspects to the platform. Engaging with criticism or dealing with trolls can be difficult, but there is also the fact that many estate agents don’t help themselves…