Competition Ideas For Estate And Letting Agents

People love competitions. The anticipation that comes from knowing you might win a prize is a great way to generate interest in your agency, and create awareness in what you do. If you are an estate or letting agent, you operate in an extremely challenging industry. You need to work hard, and smart, to be the agent people trust, recommend…

Vanity Metrics Are No Measure Of Success

For most people, if someone says to you that they like you, they think your way of working is great or even that your jacket looks brilliant, you will be happy. It is nice to hear compliments and to see that other people think you are doing well. Some people don’t take compliments well, and others take compliments too seriously,…

The Right Lead Magnet Is Golden

It is likely you know that a lead magnet is essential if you are looking for people to connect with you and share their personal details and contact information. It is not unreasonable for your audience to expect something from you in order to hand over their details, but a good estate agent will realise the right lead magnet is…

Social Media Content – Committing To The Process

You look away from your phone, stare at the clock and do a double take. Even though it seems as though you were on your phone for just five minutes, more than an hour has passed, and it feels as though you have taken nothing in. You are not alone. According to a TechJury survey of June 2020, people spend…

Your Business Goals Must Dictate Your Social Strategy

One problem that many estate agents have is there is no connection in the various parts of your business. It is easy to see your social media strategy, and even your marketing activities, as a very separate part of your business compared to how you deal with clients or take care of regulatory matters. However, no matter how large your…