Why Supporting Local Companies on Facebook & Twitter Is Valuable

When it comes to using social media sites like Twitter and Facebook for your estate agent business, it can be tempting to only focus on what you have to say and offer. This is a very traditional form of advertising where you place information out to the general public and hope that it connects with your intended audience. Well written…

Why Social Media Is More Powerful Than Print Advertising

While there is a lot to be said for following traditional paths and sticking with tried and tested solutions, if you are an estate agent, you should be looking at the most effective ways of promoting your business. If you think that social media is a fad or a passing phase that is being hyped, you may think that sticking…

What Online Savvy Vendors Expect From an Estate Agent When Selling Their Home

In the modern era, it would be fair to say that many customers can be savvier or clued up on technology than many firms. This is something that businesses and industries have to be aware of because if savvy customers don’t feel as though an estate agent is capable of meeting their needs, they will happily find another agent that…

I’m An Estate Agent: 6 Reasons To Use LinkedIn Well

With LinkedIn aiming to take a more formal and business approach than other social media sites and platforms, there is a lot to be said for ensuring you and your business are well represented on the site. This is the ideal platform to showcase your strengths and make connections. Like all social media platforms, LinkedIn provides a number of benefits…

Writing A Blog Is Essential Even If Your Readership Is Low

When it comes to running and promoting your estate agent firm, there are so many things to do and take care of that it is impossible to do everything. You need to weigh up certain actions or activities and determine if they offer value to the firm or provide you with some form of benefit. Usually the cost implication will…