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Does Your Content Add Value?

When you offer content to your audience, does it have a purpose? It is likely that you will look to drive traffic to your site or to encourage people to take action, but is there a purpose for the user? Everything you offer on social media, your blog and your website should have something of interest to your audience, and…

Are Your Social Media Channels and Blog Connected?

There is no doubt that using social media and offering blog content is a sensible way to drive traffic to your estate agency and to increase awareness of what you do. It is essential that estate agents have a strong online presence, but you must ensure that people recognise you, wherever you post. Therefore, it is vital that your social…

Social Media, Content Writing and Facebook Deal

You know that doing one thing to promote your business isn’t enough these days. Your company needs to be active on social media, you need to engage your audience and you need to deliver informative content that people want to read and share. You need to be seen as a trusted choice in your local area and industry, and you…

Social Media Posts Estate Agents Should Avoid

Social media is fantastic and many estate agents have engaged their clients in an effective manner. However, for all the benefits of social media, it is fair to say that there are negative aspects to the platform. Engaging with criticism or dealing with trolls can be difficult, but there is also the fact that many estate agents don’t help themselves…

Buyers Want To See Video Content Of Homes For Sale – Reach Them On Social Media

As an estate agent, it is often your role to promote homes on behalf of vendors. Your role is to ensure that these homes are found and seen by prospective buyers. Therefore, while you represent the vendor, there is a lot to be said for focusing on the needs and merits of the buyer, and you should give the buyer…