Local Estate Agent SEO: Can You Beat The Big Guys?

If you are a local estate agent, you know competition comes thick and fast, and in all shapes and sizes. You will likely have rival firms which are similar to you, but you may also have some big agents to contend with. These companies may be a national organisation with a local branch, or they may be a local behemoth,…

Estate Agent Newsletters: Still Valid In The Modern World

With so much focus on social media, online activities and digital marketing, it is easy to assume traditional marketing methods are outdated and no longer of value or benefit. A lot of companies, across many industries, have moved “all-in” with digital promotion, but if you are an estate agent, you know there are benefits of retaining traditional marketing activities. The…

Consistency Is Key – Show Up On Social Media

While social sites such as Facebook and Twitter make the world a smaller place, allowing people and businesses to connect around the world, you shouldn’t overlook the local impact. As an estate agent, you know the power of local. Your local knowledge, expertise and reputation helps you sell homes, it helps you attract buyers, and it underpins much of the…

Estate Agent Branding: What Do People Think When They See You?

As an estate agent, you know branding is important. If you operate in an area where there are many agents and estate agencies, it can be hard for people to differentiate between what is on offer. A brand is often the factor that differentiates agents and helps people narrow down their options. If you currently think that a brand is…

Estate Agent Marketing Planning: Organic and Paid For Social Activities

There are many reasons why social media is so important for your estate agency, and the benefits of organic posts for your marketing activities are crucial. As you can create a Facebook business page and post for free, it is understandable estate agents, and all businesses, want to utilise organic posts. However, sites like Facebook are keen to limit your…