Blogging In 2022 Best Practices
Blogging is still a valid business practice in 2022, and no matter the industry you are in, it is worth considering.
At Agent Media, we provide blog content for estate agents, and we know that blogging is essential for their business. We have covered why estate agents need blogs, and for this page, we will point out some of the best practices estate agents need for their blog content in 2022.
If you create your own blogs, we hope you find this information useful. However, if you are looking to have blog content created for you, please consider these best practices to be the platform Agent Media will use if you hire us to create blog content on your behalf.
Know and use the keywords your audience searches for
It is vital that businesses know their audience and what they are looking for, but you also need to know how people search for the products or services you offer.
A key reason to blog in 2022 is because of the organic traffic you can collect from search engines like Google. Bringing anyone to your website might seem like a victory, but you need to ensure you bring the right sort of people to your site.
If you are unsure of where to start with keyword terms, there is plenty of help available online, and of course, we can point you in the right direction.
If you have rivals achieving success online, it makes sense to find out what they do. You can use sites like Ahrefs, SEMRush or UberSuggest to review your competitors’ websites, and see the keyword terms that people use to visit their site.
You need to be found for these keyword terms, and the relevant keyword terms you audience types into search engines.
These keywords should provide the platform for your content, helping you generate ideas and plan what you are going to write about.
If you are not sure about how to use keywords for your blog content, get in touch, and we will help you gain this advantage.
It is vital you don’t overuse keywords; they should appear natural in your text. It is vital that you write with the search engines in mind, but ultimately, your content should appeal to the people who read the content.
Your titles should encourage people to click the link
Just because you are well-ranked on a search engine site doesn’t necessarily mean that people will click on your link. Being on the first page enhances your chances of connecting with people, but people still have a decision to make.
The title of your page provides people with insight into what to expect, and it is often the difference between success and failure. Yes, even when your content is excellent, the merits of your blog title will often prevent people from clicking through to your content.
Your blog title should include:
- Common words that your audience uses and which relate to your product or service
- Uncommon words that catch the eye or pique people’s attention
- Power words that connect with people, making a connection
- Emotional words that draw people in and helps them see how your product or service is right for them
As best practice, your headline should be less than 70 characters.
Remain relevant to your niche and business sector
If you have a personal blog and you aren’t worried about making money from it, you are free to write about whatever you like.
However, if you are blogging for business purposes, it is vital that you remain focused on your business niche and industry sector. This isn’t to say you can only write about the same thing time and time again, but you need to make sure everything you post is relevant to you, and your audience.
If you operate in a limited sector or your audience only needs certain things from you, you might be tempted to venture off and discuss a wide range of topics. Sadly, this will likely cause you more harm than good in the long-term.
If your content covers a broad range of topics, the leading search engines will see this, and this impacts how they view you. If you share content in a narrow field, you have more chance of being seen as the expert in this field. However, if you talk about many topics, the leading search engines will not be clear on who you are and what you offer.
This might see your rankings suffer, harming your chances of connecting with your audience.
Link inside and outside of your website
It is important to develop links in and out of your website. You might not want to drive people away from your site, but when it comes to showcasing your credentials to the leading search engines, linking to trusted sources and relevant content will help to position you as a trusted source.
Search engines want to know you can be trusted, and by linking to reputable sources in a relevant manner, you will send out positive signals about your content and business. If you are using average house prices on your blog, it makes sense to link to the source of these prices.
Similarly, you want search engines to see you have a reputable site that offers a lot for your audience. By sharing links to relevant pages on site, you make it easier for people to navigate around the site and find relevant pages, which is what Google wants from a site.
Equally, internal linking isn’t just great for search engines, it helps people to find exactly what they are looking for on your site.
You shouldn’t insert links to random pages on your site. If you can offer a link to a related page, or something which expands on the topic on the current page, you’ll find people gain a lot more from your content.
Post regularly on your blog
Another thing which informs search engines that you are a reliable and reputable site is posting content on a regular basis. When you have a posting schedule, you keep people coming back, and you provide search engines with more opportunities to see you are a trusted source in your sector.
Also, search engines love fresh content and regular updates, as it indicates you remain up to date, and provide people with the latest news and information. This is a very positive sign, and it will give you an advantage over sites that don’t post often, and with no discernible pattern.
You will also find that posting regularly and on schedule develops an audience who will look out for your content. This means you have people coming to your site a lot, and they will be more likely to share your content. When you also factor in search engines recognising you have regular traffic heading to your site, you will likely gain an advantage in rankings too.
You need to promote your blog content
As much as great blog content can help you gain organic traffic, you should boost traffic to your site by promoting your blog content. This means you should share it on your social media platforms, and you should inform people that you have a blog post available to read.
In some cases, if the content is so good or so interesting, you might want to consider running adverts to your blog post. This isn’t something we advise on a regular basis, but on occasions, companies can gain new followers and potential clients by promoting their blog content.
However, at the very least, focus on using social media to share links and inform people of what you are writing about. Don’t forget to use hashtags or to share the content with interested people who might share it with their audience.
As an estate agent, relevant hashtags will relate to local issues and property market matters.
Contact Agent Media to create the best blogs for your estate agent business
Blogging is a vital tool for estate agents in 2022, and they will remain essential for many years to come. However, if you don’t blog in the right way, it might hamper your business.
Following the best practice tips for blogging in 2022 will help you connect with your audience, and hopefully drive traffic to your website. If you would like to learn more about blogging for estate agents, or you want to find out ways that Agent Media can manage your blogs, please contact us today.