Content Marketing Archives

Don’t use social media or content for your Estate and Letting Agency

You’re probably bored with the number of people telling you to use social media and create great content for your estate and letting agency. This style of advice often goes in one ear and out of the other. It may be that standing apart from the crowd is more effective, helping to differentiate your agency from other firms. If you…

Does Your Content Add Value?

When you offer content to your audience, does it have a purpose? It is likely that you will look to drive traffic to your site or to encourage people to take action, but is there a purpose for the user? Everything you offer on social media, your blog and your website should have something of interest to your audience, and…

Social Media, Content Writing and Facebook Deal

You know that doing one thing to promote your business isn’t enough these days. Your company needs to be active on social media, you need to engage your audience and you need to deliver informative content that people want to read and share. You need to be seen as a trusted choice in your local area and industry, and you…

Facebook Favouring Local Content – How To Reach Your Audience

Estate agents, like most businesses, have found their ability to organically reach new and existing clients on Facebook has diminished. There have been a number of major algorithms on the popular social media platform, and it has left many professionals unsure of how they can best reach their audience. In early 2018, Facebook announced that they were placing greater importance…

Build Your Brand And Persona Through Social Media & Content Marketing

Having a strong and recognisable brand and persona is important for all businesses but if you are an estate agent, it is essential. Given the importance of property moves and the sums of money involved, vendors and buyers want to find the best professional for their needs. This means savvy clients will research options in their local area, they will…