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What Benefits Can You Gain From Social Media?

While most businesses and people are aware of the rising popularity of social media, businesses need to be pragmatic about using it or devoting time, energy and money to utilising it. Yes, social media appears to be a platform for engaging with an audience but does it represent a step forward or something different from the existing marketing channels? The…

Content Is King In The Social Media World

If you have been involved with online or internet marketing in recent times, you will probably be bored of the phrase “content is King”. This has been one of the most commonly used terms you are likely to hear, but it remains as true today as it did when it was first coined. The saying is also true for social…