Vanity Metrics Are No Measure Of Success

For most people, if someone says to you that they like you, they think your way of working is great or even that your jacket looks brilliant, you will be happy. It is nice to hear compliments and to see that other people think you are doing well. Some people don’t take compliments well, and others take compliments too seriously,…

Social Media Content – Committing To The Process

You look away from your phone, stare at the clock and do a double take. Even though it seems as though you were on your phone for just five minutes, more than an hour has passed, and it feels as though you have taken nothing in. You are not alone. According to a TechJury survey of June 2020, people spend…

Your Business Goals Must Dictate Your Social Strategy

One problem that many estate agents have is there is no connection in the various parts of your business. It is easy to see your social media strategy, and even your marketing activities, as a very separate part of your business compared to how you deal with clients or take care of regulatory matters. However, no matter how large your…

Show, Don’t Tell, With Social Media

The vast majority of us love a good story. We like to feel as though we are in the middle of exciting times, and a great story, even if its not our own, makes us feel as though we are part of something. Story’s have been used to teach, to create empathy, and of course, stories are used to sell…

Loyalty Is Everything – Create It On Social Platforms

With so many estate agents competing for clients, you might spend hours at night worrying about how you are going to come out on top. You know your services are great, and you know the market very well. You might even have a track record of success in your sector or local area. The problem is, you aren’t alone in…