Don’t use social media or content for your Estate and Letting Agency

You’re probably bored with the number of people telling you to use social media and create great content for your estate and letting agency. This style of advice often goes in one ear and out of the other. It may be that standing apart from the crowd is more effective, helping to differentiate your agency from other firms. If you…

Social Media, Content Writing and Facebook Deal

You know that doing one thing to promote your business isn’t enough these days. Your company needs to be active on social media, you need to engage your audience and you need to deliver informative content that people want to read and share. You need to be seen as a trusted choice in your local area and industry, and you…

Social Media Posts Estate Agents Should Avoid

Social media is fantastic and many estate agents have engaged their clients in an effective manner. However, for all the benefits of social media, it is fair to say that there are negative aspects to the platform. Engaging with criticism or dealing with trolls can be difficult, but there is also the fact that many estate agents don’t help themselves…

Buyers Want To See Video Content Of Homes For Sale – Reach Them On Social Media

As an estate agent, it is often your role to promote homes on behalf of vendors. Your role is to ensure that these homes are found and seen by prospective buyers. Therefore, while you represent the vendor, there is a lot to be said for focusing on the needs and merits of the buyer, and you should give the buyer…

Facebook Favouring Local Content – How To Reach Your Audience

Estate agents, like most businesses, have found their ability to organically reach new and existing clients on Facebook has diminished. There have been a number of major algorithms on the popular social media platform, and it has left many professionals unsure of how they can best reach their audience. In early 2018, Facebook announced that they were placing greater importance…