Don’t Buy Facebook Followers – Grow your Audience This Way

If you follow the assumption that “bigger is better”, be cautious with you how approach Facebook.

It is all too easy to look at the number of followers a Facebook page has, and assume they are doing something right. This isn’t always the case, and there are some estate agents who buy followers.

First impressions count, and there is no denying when a prospective client is looking for ways to differentiate between agents, they will look at their social media pages. The quality of the posts, the reviews and the number of followers give people a quick way to determine the trustworthiness of a site.

Of course, a bought Facebook like or follow is no indicator of quality, but in that short-term, it can make a difference. Which is why some estate agents do this.

You shouldn’t.

In the long-term, these vanity metrics mean nothing.

If you looked an estate agent page with 100,000 followers, but they only had 5 likes for a post, you would worry about their quality. Also, Facebook is becoming increasingly savvy about these metrics, and it is not outlandish to think pages that purchase likes and followers will be punished.

After all, if Facebook is looking to provide a reliable and dependable service to people, underhanded tactics harm them.

This means you shouldn’t buy Facebook followers, but as you want to grow your audience, here are some quick tips to consider.

Ask for people to follow you

Everyone you do business with in the real world, or who you meet in your line of business, is a prospective, and genuine, follower. Therefore, ask them to follow you if they are on Facebook. If you ask and they say no, or blank you, there is no real harm done. However, if they say yes, you have one more genuine follower, and you enhance your chances of connecting with their friends and associates.

Ask your real-life friends and family members to follow you

A lot of people feel uneasy about bothering friends and family members to support their business. However, you are only asking for a Facebook follow, not money, a guarantee or recommendation.

Over time, you need to post content in a responsible manner that ensures they remain followers, but getting them onto your page is the first step, and you should be proactive about it.

You will (hopefully) find that most friends, family members and loved ones are happy to support you in this manner.

Ask people who have engaged with you on Facebook, but who don’t follow the page

You will find that some people engage you and your posts without actually being a follower. Facebook gives you the chance to invite these people to like your page. It makes sense to do so.

Review your page settings

In page settings on Facebook, there is an option that allows Facebook to suggest your business page to users.

Make sure this is checked.

If this option is unchecked, you are missing out on a chance to have Facebook do the work of boosting your followers for you.

Reduce the number of external links you post

Facebook doesn’t want to send people off Facebook to visit a different site. If you do this regularly, the algorithms will hamper your visibility, even to your audience.

Only use external links when you really want to direct people to your site. Also, experiment with placing the link in the Comments section, as opposed to the post.

Try to use infographics and images to display more content and ideas on Facebook.

Direct people from your website to Facebook

While the overall goal might be to get people from Facebook to your website, you should have links on your site that allow people to connect with your Facebook page.

If you are doing SEO well, guests will land on your website from search engines. This might be the first time they interact with you. By connecting them with your Facebook page, you give them a free and easy way to stay in touch with you.

Ask your email list to follow your page

If you already have an email list of people who like you, make sure they also follow you on Facebook. Include a link and a number of reasons why they should follow you on Facebook in your next email newsletter.

If you are an estate agent looking to win instructions and gain new clients, you need to harness the capabilities of Facebook. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.

If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.