Empower Your Agents – Drive Fresh Social Media Content
Estate agents are busy and vibrant professionals, and many people believe this is an industry where creative people thrive. In such a competitive marketplace, you need to stand out for all the right reasons, and this is why empowering your agents to drive fresh social media content makes sense.
All agents need to capitalise on social media, and standing out for the right reasons will help you engage your audience.
It is useful to have guidelines on what you should post on social media, and you should have set pieces or posts you post at certain times. However, by allowing your agents some freedom when it comes to connecting with your audience, you might find your business receives a range of benefits.
How can I empower employees?
The Leadership Choice website lists the following ways to empower employees in your business:
1. Delegate to develop
2. Set clear expectations
3. Give employees autonomy over assignments
4. Provide necessary resources
5. Give constructive feedback
6. Accept ideas and input
7. Communicate the vision of the organization
8. Recognize employees for hard work
Not all of these points are relevant in the context of estate agents allowing their employees to take control of the social media platform, but some area, including:
Delegating tasks to team members, which will help them develop skills and confidence
Give employees autonomy over assignments will create fresh ideas while helping team members to feel a valued part of the team
Accept ideas and input, again, bringing fresh ideas into your business
You might wish to give employees a smartphone to allow them to capture photos, video content and share them on social media directly without worrying about a mix-up with their personal accounts, or vice versa.
One of the great things about social media is that many people can log in from their personal device, speeding up the process and making it easier to share content, but sometimes, there is an argument for a company having specific devices for social content. This is something you can consider in line with your business, team and business expectations.
What are the benefits of empowering agents?
The employee benefits website lists the following benefits of empowering agents:
- Motivated employees
- Greater trust in leadership
- Improved creativity
- Increased profit
These are all benefits estate agents should look to achieve.
When an employee is motivated, they will provide a higher standard of service to clients, and they are more likely to remain with your company for longer. This helps to reduce staff turnover, and minimises the costs associated with training new employees.
When there is a greater level of trust in leadership, you can be confident that directives from the top of the organisation will be followed. This creates more consistency, which should ensure customers receive a better standard of service from clients.
Given the competitive nature of the estate agency industry, creativity will help your agency stand out for the right reasons. When you empower employees to try things or to place their spin on something, you create a platform where ideas flourish, and you can achieve more.
When these elements combine, you enhance the likelihood of increasing the profits you generate at your company, which is something that helps all firms.
Do customers want to see empowered employees?
While customers not think too much, or care, about empowered employees in your business, they will appreciate the outcomes of this situation.
An empowered employee who is happy and confident at their work is more likely to provide a better standard of service.
An empowered employee who feels creative and shares fresh content makes it more likely a customer will enjoy your social media channel.
An empowered employee knows what they need to deliver to clients, and this helps to deliver a dependable and consistent service, which is what customers are looking for.
Therefore, empowering your employees by itself isn’t something that matters to your audience, but the outcomes of doing so will help you provide the best service to your clients.
Also, don’t forget that people connect with people. If you allow your employees to be themselves on social media, introducing themselves and connecting in a natural manner, you will likely have a bigger impact than you would if you were simply connecting via a corporate profile.
If you are an estate agent looking to win instructions and gain new clients, you need to connect with your audience, and having empowered employees in your business is a great way of achieving this. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.