Estate Agents Need To Be Seen – Here’s How
It is not enough to have an online presence, you need to engage in conversation, and make sure people see you.
As an estate agent, your personality will infuse your business, and how you engage with clients. This is a positive thing, as you should always have an element of personality in your business.
However, if you are a quiet or shy person by nature, you need to overcome this when reaching out to clients. Agents need to be confident; they need to be direct, and most importantly, estate agents need to be seen.
This guide will show you how to be seen.
You need to post regularly
There is no denying a lot of agents worry about a quality versus quantity debate when it comes to social media post.
The thing is, there is no reason why you cannot deliver quality and quantity. No matter your location, or who you try to reach, there will always be a lot of things to talk about as an agent.
This doesn’t mean you should post every thought which comes into your head. Nor does it mean you should post on every topic under the sun.
By posting to a regular schedule, on topics that connect with your audience; and by asking questions which matter to your audience, you will be more likely to be seen.
Also, the more engagement you have, the more likely it is your posts will be shared by Facebook. Social media algorithms are complicated, but all these platforms want engagement and activity.
By posting regularly and engaging your audience, you create the activity the social media platforms want, and you will be rewarded accordingly.
Tailor the post to each platform
For ease of use, we often talk about social media as a single entity, but of course, this isn’t the case. Facebook might be the leading social media platform, but every platform has its benefits, and it has unique aspects to how you should behave on it.
Facebook is a platform for socialising with friends. Therefore, while you should have a serious approach to property news and listings, you can be more relaxed on Facebook than you would on other platforms, or in real life.
Twitter is a platform best suited to news, and live debate. If you have a hot topic to share, or you want to spark a back and forth, post local or property news stories on Twitter.
LinkedIn is a business platform, ideal for connecting with other businesses, and professionals. If you sell or let high-end property which are ideal for professionals, cultivating your image on this platform makes sense.
Instagram is a highly visual platform, so if you have fantastic photographs and video content of your property, and you should, make sure you share them here.
Show the real you…and your staff members
Returning to the social aspect of Facebook, and social media in general, you should realise there is a benefit in showcasing your personality. When you offer insight into your life at home or away from work, you enhance your chances of connecting with people.
If you shine a light on your team members, and focus on the camaraderie in the workplace, you allow people to see the sort of service they’ll expect when they hire you.
Buying or selling a home is a serious business, and people want to work with trusted experts.
However, it is also stressful, and people want to know they will get on with the professionals they work closely. You don’t need to become best friends with clients, but by having a personality, you can develop a great working relationship.
Develop an online community
For most estate agents, local knowledge and presence is everything. It stands to reason a lot of the perception of this is related to the real world, but it can be enhanced online.
Head out into your local area, speak with people in the local community, and take photos and video clips of your surroundings.
By sharing this content, you connect with people in your area, and you show they are the same as them. By asking questions about and of your local community, you create engagement, and people will return regularly to your page or account.
Do this often enough, and well enough, and you will develop an online community.
You don’t need to actively promote listings to these followers, but when the time comes for them to move, or they recommend an agent to someone who is, it is more likely they will choose you.
If you are an estate agent looking to win instructions and gain new clients, you need to develop your presence, and be seen. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.