All estate agents should be looking to win more instructions but drawing people to you and proving that you are the agent to trust is challenging. This is a highly competitive market and no matter where you are based, you will likely have many rival estate gents all competing for the same clients and instructions. Advertising is one way to grab attention and draw people to you but advertising by itself isn’t enough.
You need to ensure you have something that follows up on the advertising, which persuades people that you are the estate agent to be trusted with their instructions. Therefore, you need excellent quality content. High quality content can be used on your site to persuade people to sign up with you and it can be used to create attention in drawing people to your site. If you are looking to generate more instructions, and which agent isn’t, quality content will help your estate agency achieve success.
Quality content marks you out as the professional to trust
When there are so many estate agents to choose from, you need to differentiate yourself from the rest of the market. You need to ensure that you are the agent that people trust and who believe will help them sell their home. High quality content can help with this.
By creating and sharing high quality content, you prove that you know the market and that you have strong opinions. Selling a home is a huge part of someone’s life and vendors want to be confident that their chosen estate agent understands the market and knows how to sell a home. Your content speaks for you and it lets people know what to expect from you.
Quality content sends out the right signals to search engines, boosting your SEO
All businesses can benefit from SEO (Search Engine Optimisation) and great content sends out all the right signals for search engines. If a user lands on your site after a search and they stay on this page, taking the time to read your content, it sends a signal to the search engine that this is relevant content which is engaging the user. If the user clicked off the site within seconds, it would send out a negative signal and your page/site would slip down the rankings.
If your website retains visitors and it is being shared on social media platforms or from reputable sources, search engines will perceive you to be an expert in your field and will place your site higher in the rankings. This can only be good for drawing people to your site and when your guests read your quality content, they will be confident in what you offer.
Quality content is more likely to be shared
When you create content that is relevant, engaging and informative, people will share it. Your existing followers will pass it to friends and family members and if they are on social media, it is likely they will share this content with their own followers.
Engaging and high-quality content creates awareness of your brand and places you in front of a lot of people. More importantly, being shared in this manner comes with a recommendation, so the new viewer is likely to be more welcoming to what is on offer. When your content is shared by someone, the response to the content will be very different from the response people have with “cold-calls”. Therefore, you should be able to develop your audience thanks to creating content that is worth sharing.
If you are keen to develop content that appeals to your audience and ensures you are seen by more people, contact Agent Media. We are social media specialists for estate agents and we can help you create and share content that makes more people act.
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