How Can Instagram Help Win New Instructions For Estate Agents

Estate agents are not likely looking for more tasks to add to their day or work routine but when it comes to winning new instructions, it is important to utilise every opportunity and option. You may not have considered Instagram as being a social media platform that is right for your business, but if so, you may be missing out. At Agent Media, we believe that this is a viable platform for the property market and here are some ways how Instagram can help win new instructions for estate agents.

No matter where you are located, it is likely that there are many other local estate agents that you are in competition with. This means you need to develop your brand to be considered the best choice in your area and social media is fantastic for creating brand awareness.

Showcase your knowledge of the area and industry
You should look to post images and messages that showcase your knowledge of the industry, of the local area and of the needs of your audience. You also have a fantastic opportunity to showcase your team, share essential information and overall, position yourself as an estate agent that can be trusted.

Some of the things you should share on Instagram to increase brand awareness include:
• Stunning or interesting properties in general
• Stylish interior design features
• Images of local areas or with local interest
• Images or insight from your staff members and office

You can use Instagram to promote listings and your business
While you don’t want to overly promote on Instagram, or any social media platform, you will find that you should share the properties that you have to sell or let. A good ratio for promotional posts is one for every five non-promotional tweets.

Even with this, you should be selective in what you share. Highlight the best features of a property or make sure that you focus on a property that your Instagram audience is likely to have an interest in.

Instagram should only be a limited part of your listings strategy, but it does provide you with an opportunity to showcase the properties you have on offer. Given the way that people like sharing content on social media, this may be an act that sees people sharing property with their friends, which can draw new and interested people to your firm.

Be creative to stand out
One of the things about Instagram is that it requires creativity to be found or generate interest. The phrase “think outside of the box” has become a cliché but with Instagram, it is true, and you shouldn’t use content in the same way you would on a property portal.
When you share images or video content on a property portal, there is an accepted style. That is brilliant for these platforms but on Instagram, share different images and highlight some quirkier or less notable elements of the home.

You’ll also find that the use of filters and your own text on your Instagram content will help you to make a strong impression on Instagram.

Make sure you use hashtags
Instagram is a platform that runs on hashtags. You want to be found by as many people so add as many relevant hashtags as you can in the hope of being found by people who are interested in what you offer. This includes localised tags and property market related tags. While you can post as many hashtags as you like, it is best to stick to five to ten hashtags for each post.

Given that Instagram is a visual social media platform, it is ideal for estate agents and if you are looking to gain new instructions, this is a tool that may help you connect with your audience. It is essential that you realise Instagram isn’t the same as the other social media platforms and you must be creative to stand out, but if you are, you have a great chance of drawing new clients to you.

If you would like to learn more about how Instagram can help you win new instructions, get in touch with Agent Media and we will be more than happy to help.

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If you would like to chat then please email me on and we can arrange a call to discuss how social media and content can help grow you business.

Written By
Ian Watson
Agent Media UK