How Do Estate Agents Find Homeowners Looking To Sell?
While the demand for homes outstripped the supply of property in the UK for many years, as we enter the summer of 2021, the gap between supply and demand is huge.
This gap has been hugely instrumental in rising house prices in the UK for many years, but this is a sellers’ market like we haven’t seen in many times. Estate agents are keen to connect with homeowners looking to sell their home.
It is likely most agents have a list of willing buyers for all manner of homes in and around their neighbourhood. Therefore, the estate agent who increases the number of homes they have to sell will sell more homes.
However, how do estate agents find homeowners looking to sell?
At Agent Media, we are pleased to say we have helped many estate agents find homeowners looking to sell their property, and the following tips are of value.
Be a known local estate agent
Location is everything for estate agents. There are some national or multi-regional agents who cover a lot of ground, but generally, an estate agent operates in a small area.
Therefore, you need to be known as the number one, or at least, amongst the leading agents in your local area.
Your website has a big part to play in this, but you will find your social media activity is the leading way to develop your local brand.
The great thing about this is you don’t need to do a lot to develop a local brand, and you don’t have to do anything out of your way.
With the smartphone in your pocket, you have all the equipment you need to take photographs and video clips of your local area. By sharing this footage, while talking about the local area, you position yourself as a professional in this area.
This is the starting point for being recognised as a local estate agent, and of course, you can then build on that by sharing content aimed at your local market.
Creating and sharing content which discusses hot topics in your local area, by supporting local groups, and placing yourself at the heart of your community, you will be known as a local estate agent, and your chances of connecting with local homeowners looking to sell their home increases.
Be known for selling
Of course, while it is important that you are well-known in the local area, and that you are well-regarded, it is important to double-down on your selling services. If it abundantly clear that you help people sell homes, quickly, for a good price or even both of these outcomes, you will find that interested homeowners find you.
The following factors are essential in being known as an estate agent who sells homes:
- The SEO content of your website must emphasise your sales attributes, ensuring you are found on Google when people search for a suitable estate agent
- You should offer blog content that talks about the local sales market, highlighting your knowledge of the industry, and showcasing how you will help people sell their home
- You must have testimonials from clients, talking about your qualities which helped them sell their home
- You should have property listings which show your homes for sale or the properties which are Sold Subject To Conditions (SSTC)
- Your social media accounts must offer examples of homes you have sold, homes you are selling, reviews from previous clients and the work you do to sell homes
There are many different types of estate agents, and how you present yourself to the world dictates what people find you. If you present yourself as an estate agent with a strong track record in selling homes in your area, your prospective clients will see this and be more likely to choose you.
Contact existing and former clients asking if they are selling or know if someone is looking to sell
If you already have a relationship with people, and they know the value of your services, it makes sense to turn to them.
There is a lot to be said for staying in touch with clients after you have helped them with a property move. For many households, you hope they have found their forever home, and they won’t need the assistance from an estate agent for a very long time.
Of course, there are many reasons why people move home, and even if you have helped a client in the recent past, they might benefit from your assistance again. If you have an email list, check in on people and raise the fact you are happy to help them sell their home if they require this service.
You should also create social media posts saying you are available to help people sell their home, and that you have willing buyers looking for homes in their area.
It might be that people are looking to sell their home, or they might know people who are in the position of selling their home.
If you are interested in this approach, you might find implementing a referral system is of benefit. Most estate agents are willing to pay for leads when they come from advertising or through marketing, so why wouldn’t you pay someone for a lead that helps you make a sale?
By providing this financial incentive, you increase the chances of people who will direct traffic towards you. If you word the referral correctly, only paying out for genuine leads or when a specific outcome has occurred, you will enjoy a tremendous return on your time and money.
If you are an estate agent looking to connect with homeowners who will sell their property, you need to show your value as an agent. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.