The property market is a challenging place and selling a home is a complicated process. People need help, and they turn to estate agents to provide them with reliable services. People want to choose an estate agent they trust, and who they believe will help them sell their home.
As there are many estate agent businesses to choose from, how can your estate agent business stand out? Some firms engage on price, some of the standard of service, but if you want to welcome new clients, and develop word-of-mouth support continually, you need to be the estate agent people trust.
Ultimately, you need to offer an excellent service that gets results. Ideally, these should be value for money results. However, many dependable and hard-working firms miss out because other companies have a better promotion, so you also need to let other people. Start with the basics of customer service and expertise, but when you want to reach a more significant and willing audience, social media is the key to becoming the estate agent people trust.
Reviews and testimonials matter a lot for estate agents
In the present day, people want to read reviews before they choose a firm. Social media allows people to share their thoughts and opinions, and many people have a lot to say. This is a real situation for good estate agents.
If you receive positive reviews, share them on social media. Repurpose them as video content, in infographics and images. When clients talk positively about you, you want as many other people to see these reviews, so make testimonials and positive feedback, a cornerstone of your social media strategy.
Experience helps you be the estate agent firms trust
Vendors want to know you have sold homes before and have helped people move home. Therefore, you should talk about previous sales, and what you have learned from your time in the industry. It is good to show people you have enjoyed success, but if you can also talk about trying times and how you overcame these challenges, you’ll provide clients with the confidence you will do the same for them.
In an ideal world, property deals conclude without a hitch, but this doesn’t happen as often as people would like. If you mark yourself out as an estate agent who keeps clam when there are challenges, and you know how to get a positive outcome, you’ll be the agent people trust.
Offering to help and reaching out
While you can do a lot to position yourself as a trusted source in the industry, some people need proof. Therefore, you should give these prospective clients something which proves your worth and expertise.
In the property market, values are critical, and vendors need an accurate assessment of their home. You should offer a free valuation as a way of introduction to a new client. Providing this service for free means there is no risk for the vendor, and you have a chance to engage them effectively.
If you can harness these three areas, you will be recognised as an estate agent people trust. You should look to use social media to promote these elements, to reach new clients and develop an awareness of what you represent.
If you require additional assistance in reaching a local audience, consider using Facebook ads. Facebook ads can be targeted, ensuring you reach the audience you want. By running a campaign, you can showcase your skills and strengths, developing a relationship. By concluding your campaign with a free trial, you’ll find clients are more willing to give you a try, and then you can show your real merit.
Any estate agents looking to show they are the property market professionals to trust should contact Agent Media. We are pleased to say we have helped estate agents reach new clients across the country, and we look forward to assisting you.
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