Images Are A Great Start – But How Do You Hook Clients?
Fantastic images are a brilliant way of connecting with people, and ensuring people pay attention to what you have to say.
As an estate agent, this is a tremendous starting point. However, by itself, it means very little. You want to make sure that people click through from an image or follow up with you regarding your services.
At Agent Media, we believe images are a great start, but how do you hook clients? We are pleased to say we have assisted many estate agents in this area, and we are here to assist you if you need us.
If you move a prospective client from an image to your social media page or website, it must feel part of the same conversation.
If a person lands on a page that bears no resemblance to the image, or which talks about a completely different topic, they will likely click back off as quickly as they landed on your page.
So, you must consider what the focus of your image was, and then make sure you have a landing page that ties in with the journey of your audience.
It helps to start with the services you offer, or the problems you solve. Once you know these factors, create content aimed at connecting with people, and then have a landing page that answers the problem.
It is vital you connect all these elements, because if something feels wrong or that there is a part missing, your audience will click away.
Get to the point
Social media moves fast, and people aren’t going to waste a lot of time reading through information without knowing what they will get from it.
If you quickly inform people what you can do for them, they will be far more likely to give you the time of day. People aren’t doing you a favour by landing on your website or social media page, they want something. Get to the point and show or tell how you can help you audience get what they want.
Make an offer or give them a discount
Make people feel special for visiting your page. If you provide something of value, or you cut to the chase in offering a service, you will grab attention for all the right reasons.
At Agent Media, we are pleased to offer a range of social media services, including image bundles. These bundles are fantastic at creating engagement and excitement on social media. However, we know that the impact of these images are boosted with the right hook.
If you want to enhance your chances of connecting with your audience, and turning visitors into clients, we are more than happy to assist you.
Our bundles are priced in the following manner:
- 10 images that can be used on Facebook / Instagram / Google My Business / LinkedIn costs £150 + VAT
- 20 images that can be used on Facebook / Instagram / Google My Business / LinkedIn costs £250 + VAT
If you are an estate agent looking to win instructions and gain new clients, you need to harness the capabilities of social media. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.