How A Letting Agency Can Use Social Media To Their Advantage

In business, gaining every possible advantage over your rivals and peers is key to gaining success. If you are a letting agency, you are operating in a competitive and fast-moving industry. This means you need to be on the lookout for ways to improve your service and to please your audience. Knowing how you can use social media to your advantage is vital for a letting agency.

Social media ensures people know where you are located
While many people are quick to praise the fact that the World Wide Web allows a firm to reach out to the whole world, this isn’t always a positive thing. If your letting agency is only operating in a particular town, county or area, you don’t want to waste time and energy fielding interest from people who have no interest in anything you can help them with.

However, through intelligent use of social media you can let everyone know where you are located and what you offer. You can join in with local conversations, you can recommend local businesses and you can position yourself at the centre of your local community. Letting agencies should be keen to position themselves as local experts or specialists and social media creates the opportunity to do so.

Your audience is using social media so you need to
A good business will want to reach out to their audience and in the present day, your audience is likely using social media. Not every potential customer is going to have a Twitter or Facebook account but when you consider the users of these social media platforms, and the reach that these users have, you have to have a social media presence.

To put it simply:
• If your business rivals are on social media and you aren’t, you are trailing them
• If your business rivals aren’t on social media, doing so gives you an advantage

With that in mind, a social media presence is essential for all letting agencies.

Social media allows your content to be shared
Of course, it is not enough to just be on social media, you need to create good content and give people reasons to follow you and engage with you. There is a great deal to be said for providing content that your audience will share. You should be looking to provide good quality images and video content because these are the items that get shared the most on social media.

Posting images and video content of properties you have available for rent allows people to see what you have to offer. Even if an individual isn’t interested, they may know people that are, so this content makes it easier for them to pass on details or direct people to this style of content.

One of the most important things to remember about social media is that it thrives on good quality images and video content. Once you have staged a property, make sure you create original footage of the property and then share this with your followers. This will likely lead to the content being shared amongst their friends and followers, helping you to develop a following, build awareness of your brand and hopefully let out properties in a more effective manner.

You can add value to your service by engaging your audience on social media
As a business, you should always be looking to provide more value to your audience. One great way of doing this on social media is by adding guidance or tips for landlords and tenants. If you can make people’s lives easier or give them valuable information which positively impacts on their life, more people will follow you. They’ll also be likely to share this information and you’ll develop a reputation as being a letting agency that knows the business and can be trusted to look out for their clients.

Using social media to share advice and guidance is a tremendous move in the long term because it positively impacts on awareness of what you do and how people think about your company.

You can even target your exact audience with social media advertising
An added feature that is of interest to some firms is the ability to target specific people and demographics through the use of social media advertising. This is an affordable way (which allows you to set daily or project caps) which can provide you with a great return on investment. You don’t need to use social media advertising to reach your audience but many letting agencies decide that it is a strategy that is worth pursuing.

There are many ways a letting agency can use social media to their advantage and if you follow these steps, you can develop the audience that is ideal for your business.

Need help with your social media marketing, please contact us today to discuss how we can help you.

Written By
Ian Watson
Agent Media UK