Local Businesses Estate Agents Can Recommend
For many estate agents, developing a local presence and identity is crucial. If you want to be recognised as the leading agent for people in your area, you need to take steps to showcase your local credentials.
There are many ways you can achieve this, but a sensible strategy is to connect with local businesses. Other businesses in your area share an audience with you, and they aren’t competing for their time and money with you.
Therefore, it makes sense to work together with other firms, and by shining a light on their work, you enhance the chances that you will receive mentions and links in return.
Also, don’t forget that as an estate agent, your clients need a lot of work, and you shouldn’t be looking to do everything. If there is something you can do for a client, by all means promote your service.
However, by promoting the work that other firms, you enhance the overall service people receive from you, and this will boost your standing in the local community.
At Agent Media, we work closely with firms in developing a local reputation. We know the things that your audience are looking for, and by promoting reputable local firms in the following sectors, you make life easier for your audience.
If you are helping someone sell their home, they be might be in the process of carrying out repair work or making improvements to their house. There is a lot to be said for adding value to a property before selling it, but equally, if there are issues with a house, it is better to resolve these before entering the marketplace.
Homeowners will look for reliable trades’ professionals, and if you know people you trust, it makes sense to recommend them. Joiners, carpenters, plumbers, glazers and construction firms all have a role to play in improving property or minimising problems.
Connecting people with businesses is good for all parties, including yourself, so if your client is having work carried out on their home, feel free to recommend a trusted professional.
Solicitors and conveyancers
We all know that legal requirements are part and parcel of the housing market. As an estate agent, it is likely you have developed good relationships with solicitors and conveyancing professionals. It is highly likely you have a better knowledge of the sector than your clients do.
This is why you should have trusted professionals in this field that you are more than happy to recommend to clients. A good professional ensures work is completed quickly, and without placing the deal at risk.
When you recommend a reliable solicitor or conveyancer, you aren’t just helping the client or a local firm, you are making your work easier too.
Mortgage and finance professionals
A similar thing can be said for mortgage brokers and financial advisers. Many of your clients will need to speak with a trusted source to ensure their finances are in a good place when moving home.
Over the years you have been operating, it is likely you know which professionals can be relied on, and which professionals should be ignored. By working closely with trusted professionals, you boost your client, and you might find that you become the local estate agent who is recommended by these financial professionals.
Architects and designers
It could be your client is looking for professional help with respect to plans or development work at their home. It is vital that these plans are made, or at least reviewed, by a qualified professional. With so many to choose from, it can be difficult for a client of yours to know who to choose, but with your expertise, you should be able to recommend a professional in this field.
Again, all parties benefit from this recommendation, and as an estate agent, there is never a harm in being trusted by professionals in the design and architecture sector.
Local shops and businesses you trust
Of course, you don’t have to limit yourself to recommending professionals or businesses who are linked to the work you do. It stands to reason that a professional you have worked with many times will carry an endorsement from you, but people are keen to find trusted businesses in all aspects of their life.
If you have a preferred coffee shop, pub, restaurant, clothes store, furniture store or any type of local business, feel free to highlight the work they do.
Recommending local firms is a brilliant way to generate local content on social media, and it is likely to be engaging content. When you want to draw people to your site, and develop your reputation as a local specialist, putting other companies into the spotlight will be more productive than continually talking about yourself.
If you are an estate agent looking to be recognised as a vital component in your local community, you need to shine a light on others while helping your clients. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.