Loyalty Is Everything – Create It On Social Platforms

With so many estate agents competing for clients, you might spend hours at night worrying about how you are going to come out on top. You know your services are great, and you know the market very well. You might even have a track record of success in your sector or local area.

The problem is, you aren’t alone in these things. Many estate agents operating in your area offer great services, know the market well and might even have a track record of success.

There are customers to go around, and a number of estate agents can achieve success in your area, but you want to be one of the best, and how you use social media accounts can help you.

When it comes to being the estate agent who comes out on top, you need loyal customers. Not only do loyal customers come back to you when its time to move again, they recommend you to their friends and family members. Loyal customers talk about you in their place of work, and they will share your content on social media.

In a highly competitive marketplace, it is the thoughts and words of past customers that carry the most weight, and this is why loyalty is everything for estate agents.

It is natural therefore, to ask how can you develop loyalty in your audience. Estate agents can develop loyalty towards them on social media, and you approach it in the same way you would head into a new relationship.

You need to show up

When it comes to creating a sense of loyalty, one of the most important things you can do is show up. Consistently.

By creating and sharing posts every day, every week and every month, you show you are committed to your audience. Each time you post about the local housing market or on how to sell a home, you give people a new reason to like you, and feel as though they trust.

Social media can be tough, and it is easy to take a break. If after a month you feel as though you have made no progress, would you stop and think you tried your best, but you cannot achieve success?

If you take that approach in your private life, you will end up sad and alone. If you follow that approach on social media, you will not develop an audience that trusts you and who recommends you.

You need to make people laugh or entertain them

As an estate agent, your primary focus should be on the basics of your industry. The basis of your social media posting should be on content which delivers results or makes people happier. As an agent, this means content related to selling home or moving house.

However, if you really want to connect with people, you also need to entertain. This doesn’t mean you need to post jokes and funny videos every day, or even once a week, but there should be a form of entertainment in your content from time to time.

When you show a touch of personality, people will feel closer to you, and before you know it, the genesis of a relationship starts to form.

You also need to offer more

As we’ve discussed, there are many estate agents in your area, and you need to present yourself in a more attractive light than them. There are many ways to do this, but as a rule, you should try to offer more.

By making your customers think, and by showcasing your expertise, you will go a long way to becoming the agent people rely on.

Your social media content is a crucial factor in how people view you, and you need to deliver content that helps people make their next move.

If you are an estate agent looking to win instructions and gain new clients, you need to develop a great relationship with clients, and encourage them to be loyal. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.

If you want to learn how content helps you develop loyalty in your audience and ultimately sell homes in a challenging time, contact us today.