You know that your audience is on social media. Therefore, you need to have a social media presence to engage your audience but if you are pushed for time or you don’t know what to say; you may feel that you are better off avoiding social media. This may damage your business and provide your rivals with the opportunity to be the number one firm in your area. Therefore, you need to consider outsourcing your social media content and Agent Media is here to help.
Doing social media properly takes time
It is best, to be honest, and open about social media. If you want to get the best possible results, you need to put the work in and this means spending time on social media. If you are pushed for time or you don’t feel as though social media is a valid use of your time in comparison to other tasks, you need to look at asking someone to do this work for you.
Social media is not just about posting images or sharing links, a lot of work and effort goes into using social media correctly. You need to consider:
• What is your brand and how can you post to convey your image?
• Who is your audience and how can you post to reach and engage this audience?
• What is your strategy for social media and how will you post?
• Are you tracking your success on social media?
These are all important aspects of using social media correctly, and if you cannot do these things, you may not make the most of social media. However, when you outsource social media work to the right partner, you get the results without the time or effort.
It doesn’t matter what size your firm is or how locally you operate. If you are a small firm, you need to work harder and smarter to grow and reach an audience. If you are a larger firm, people have expectations of you and you’ll need to work hard and smart to meet these expectations.
Do you know what you should be doing on social media?
A big problem that many agents have about using social media is that they don’t know what to do on social media! Even if you have experience in using social media in your personal life, the business approach to social media is very different. You need to ask questions, you need to listen, you need to engage, and you cannot solely promote your business.
When people are on social media, they are often there to catch up with friends and have fun. If all you ever do is promote your services, this becomes boring, and people will turn off. Therefore, you need to use social media to showcase your personality and how you are different from all the other companies.
If you are struggling with this idea, or you don’t know where to begin, you need help from a social media specialist.
Is outsourcing affordable?
It is perfectly natural to be concerned about the cost of hiring someone to do work for you, especially work that you possibly could do yourself. However, you need to consider the return on the investment and the outcome of outsourcing social media work.
Social media can drive traffic to your site, it can persuade people to use your services and it develops your brand. Social media can place you in the heart of your community and it reinforces the notion that you are a local company looking to make a difference. These are all fantastic ways to develop an audience and make sure people choose your services.
In fact, the cost of outsourcing may surprise you while the returns on offer will hopefully please you. In comparison with ad costs, outsourcing social media work can be highly effective.
If you would like to learn more about the costs of outsourcing social media, and how it can help you win instructions, contact Agent Media and we’ll be happy to talk you through the process, or take our 14 day FREE trial by clicking here.