As an estate agent, you know the importance of generating leads, and how you need to provide people with a reason to provide their contact details. Lead generation is crucial because it increases traffic to your pages and site, and it helps you grow your audience. Doing so leads to an increase in sales and greater conversion rates.
However, you need to make it worth people’s while to sign up for your newsletter or social media page. Asking someone politely isn’t enough, and you need to offer an incentive to attract attention, and make people trust you or justify handing over their personal details.
Therefore, it isn’t enough to provide any incentive, you need to offer something worthwhile, and which offers value to the recipient. You need to oversell yourselves when you attract leads, and one of the most effective ways to do so is to create and share quality content.
High quality content positions you as an expert in your field
In a competitive industry, you want to be recognised as a trusted source and reliable agent. It can be hard to mark yourself out as different and better than other agents on social media, but high-quality content offered to generate leads is a brilliant way to do so.
If your offer makes people think, informs them or encourages them to act, people will see you as the agent they should call on. This makes it more likely they will call on your services when they need an agent, but they will also recommend you as a reliable agent to their friends, family members and colleagues.
Word-of-mouth reviews and testimonials are essential for estate agents, and by providing high quality content you can provide people with reasons to talk positively about you.
People are more likely to share high-quality content
You will also find if you offer a guide or brochure to people, it is easy for them to share this content with others. This means you can reach a lot more people than you initially expected to, and the new people you reach are aware of you thanks to a personal recommendation.
This makes it more likely someone will pay attention to what you are doing, and will hopefully contact you directly. A single sign-up can lead to many more if the content you create is of a high standard and helps people.
Mark yourself as quality company
While the information contained within the content needs to be of the highest standard, so does the visual content. An impressive looking document or video will help people to think of you as a high-quality agent, one who provides the highest standard of service at all times.
In a crowded marketplace, people are likely to choose the agent who provides a high standard of service, and how you present yourself is just as vital as the information and services you offer.
Therefore, in addition to making sure your information is of value, ensure the packaging and delivery is excellent too.
Ebooks and guides are great, but you can do so much more
For convenience, you should start with guides, brochures or quick ebooks as this helps you provide invaluable information in an easy to read format. However, you don’t have to limit your lead generation content to digital documents.
You can share video content, audio clips, webinars, physical books, online services and a whole lot more. Think about your audience, what they want from you, and how you can deliver the best standard of service.
However, no matter you offer, it is vital you provide the best standard of content that you can. If you are keen to create the best content to engage your audience, turn to Agent Media. We are pleased to say we have assisted many estate and letting agents to deliver the best quality content to their audience.
Lead generation is an essential part of your business, and it makes sense to get help from the experts. If you are looking for the best standard of content to connect with your audience, contact Agent Media today.
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