Quick Social Media Post Tips For Busy Estate Agents
If you’re an estate agent, and you don’t feel as though you are working every hour of the day, are you even doing your job? There is no getting away from the fact that many estate agents wear long work-days as a badge of honour, and think nothing of clocking up lengthy sessions on the laptop long after the traditional working day is done.
At Agent Media, we aren’t here to judge. Whatever you feel is best for you, and your clients, is how you should work. Of course, this doesn’t mean to say you can’t take short cuts that don’t compromise on the work you do.
Ideally, you should look to work smarter, not harder, and we have some quick social media post tips for busy estate agents. If you can incorporate some of these into your working day, you will engage your audience without taking time away from clients.
Share property listings
This should be an obvious one, but you’ll be surprised at how many estate agents don’t fully utilise their existing property listings on social media.
With a property listing, you have information, you have images, and you have everything that a prospective buyer needs to know.
This means you have everything you need for a great social media post. You can copy and paste some of the information, you can reuse the images, and by placing a link to the actual listing, you can drive traffic to the most important page you have on your website or listing platform, the page that has a button for people to click to find out more about a home!
Share local news
As an estate agent, it is part of your job to stay up to date with what is happening in your local area. This is as crucial to you in your day as oxygen, food and drink. So, if you already have this information, share it with people who will benefit from local news and information.
If there are new shops opened in town, let people know. If there are traffic diversions in place, inform your audience. If there are clubs looking for new members, share this news and showcase the vibrant community you have.
Before too long, you’ll find people contact you wanting to share their news, which means you will receive useful information. This will save a lot of time, and it further reinforces your position as a trusted local source.
Offer a tip on cleaning or presenting a home
Let’s face it, as an estate agent, you have cleaned and presented many homes. You might have cleaned and staged far too many homes for your liking, but this is a vital component of the sales process.
Therefore, you have great information on this topic, and it is knowledge that might make the difference when selling a home. You want to be seen as the most reliable estate agent, and if you are seen as a knowledgeable agent, this will help.
So, share some tips, and maybe even some images or video footage of you hard at work making a home look better, because everyone can benefit from this style of tip.
Take a tour of your local area
Whether you are walking to your next meeting, for lunch, or you are driving to your next viewing, get your smartphone out and take photos or capture video. You will already be taking this route, so it isn’t taking up any time, but you have the chance to create video footage or have images that will go down very well on social media.
Run a property of the week campaign
As mentioned above, with your property listing, you have everything you need for a great social media post. One of the things you should focus on right now is working smarter, not harder. The fresher posts you can generate from images, clips and content you already have, the better.
If you have a number of properties, shine a light on one each week, making it your chosen property of the week, and provide fresh impetus to the promotion of this house.
Ask relevant questions
Social media is all about engagement, and you want to have people talking on your social media page. The easiest way to get people talking is to ask a question, and make sure it is one that requires more than a yes or no answer.
A one-word answer is better than no answer at all, but if you get people thinking about their post, and discussing things in greater detail, you start conversations. This will hopefully see people return to your post regularly.
You will also learn a lot about your audience, which means you can make more insightful decisions in your business.
Create templates that require minimal updates
One of the biggest mistakes you will make on social media is starting every post from scratch, and this is especially true for images, infographics and video content.
It is vital you set up templates that you can re-use time and time again with minimal changes. You should create an image that has your logo and contact details on it, with space for changes to be made. Whether you are sharing a listing, adding tips for clients or talking about the local market, why do something fresh every time, when you can benefit from having a template saving you time and effort?
It is important you review each post before it goes live so you are not sending out a template post, but even the time this takes will be much shorter than the time associated with creating a post from scratch every time.
Share posts that are relevant to your audience
One of the smartest things you can do on social media is to share relevant posts from trusted sources. You will give your audience information they want and need to see, and you will ensure that you aren’t viewed as being overly promotional.
If you develop a reputation as being a trusted source of local or industry news, you’ll find people trust you. Therefore, you can enhance your reputation, and all without wasting your time!
If you are an estate agent looking to capitalise on social media, you need to connect with your audience, and knowing what people want from you is a great way to achieve this. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.