You look away from your phone, stare at the clock and do a double take. Even though it seems as though you were on your phone for just five minutes, more than an hour has passed, and it feels as though you have taken nothing in.
You are not alone.
According to a TechJury survey of June 2020, people spend an average of two hours and 24 minutes on Facebook each day. With the current climate and environment, it is not an exaggeration to say that this figure might be higher right now.
As an estate agent, you know people are using social media, and you know it is an effective way to reach people. However, you also know from your personal experience, social media can be draining, and quite often, people take nothing from it.
This might leave you questioning as to whether creating social media content is worthwhile. If people aren’t going to connect or take in what you say, is it worth engaging this audience?
The answer is yes, but you need to have a strategy, and you need to stick with it. If you are looking to make the most of social media content, you need to commit to the process. At Agent Media, we are here to help you capitalise on what social media has to offer.
Social media is not going to win you lots of new instructions overnight
If you are looking for a quick win, social media posts aren’t going to deliver it. Paid for social media advertising is a way to reach people who need you quickly, and we can help with that, but for organic posts, it is going to take longer.
Therefore, you need to be prepared for this. If you post for five days and receive very little in return, you need to stick with the process.
If you were looking to lose weight or add muscle or learn how to play guitar or any number of activities, you would give yourself the time to improve. It is the same with social media content, so if you are going to use it, be prepared to spend proper time with the process.
There will be days when it feels as though you have nothing to say
There will be days when you are bristling with energy and great ideas. There will also be days when you are jaded, deflated and in no mood to share anything with the world. However, on social media, you need to keep showing up.
This is why you need a content plan, so you always have something to post. A lot of estate agents start using social media with great intentions, and a desire to post every day.
It often doesn’t take long for this fire to burn out. You might feel as though you are repeating yourself, that you have little of interest to say, or that you are shouting into a well with no one around to hear you.
If you expect to be inspired each day, you are setting yourself up for a fall. However, if you develop a plan, and work with others who have considerable experience in social media content, you’ll find posting every day is a simple process.
Your followers or fans don’t see all your posts
It is natural for you to assume that when you post on Facebook, the post will be visible for all your followers in their timeline. Not every follower will be on Facebook when you post (or shortly after), and some posters will be overwhelmed with posts, but you’d assume your content is shown to the people who choose to follow you.
This isn’t the case.
The reality is, your posts might only reach 10% of your audience. If you have a massive following, this might be enough for you to connect with people. However, if you have a modest following, your chances of connecting with people are limited.
From Facebook’s point of view, they would rather businesses pay for reach, as opposed to achieving it organically. Which makes sense for them, but it isn’t much fun if you are looking to reach people without spending too much money.
You can improve your chances of connecting with organic content though. The Facebook algorithms prefer video content, images, and content that creates engagement and interaction. Therefore, you need to create posts that give Facebook and people what they want.
A good social media content plan contains a variety of material, and it asks genuine and relevant questions of your audience.
You are fighting against so much noise
When there is so much noise around you, shouting louder won’t do much good. Therefore, you need to communicate more intelligently. You should look to be consistent in what you post.
With consistency, and over time, your audience will develop a real feel for who you are, and what you do. Branding is important, and if you attach a logo to your posts, you improve your chances of being seen.
However, branding is also about your voice and tone. If you make sure that you offer great advice to the right audience, consistently, you’ll be recognised as a reliable estate agent in your area.
At Agent Media, we know social media content is often seen as the perfect solution for estate agents. It should be a simple case of connecting with a willing audience who wants to hear about how you can help. Of course, life is never that simple.
However, it isn’t far away from this either. When you develop a consistent social media content that is built on connecting with your audience, you’ll find that over time, you gain instructions and recommendations from the people you want to reach.
If you are an estate agent looking to win instructions and gain new clients, you need to position yourself as the number one choice in your local area. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to learn how social media content helps you win instructions and ultimately, sell homes in a challenging time, contact us today.