You don’t need us to tell you how challenging the current market is for estate and letting agents. The property market has slowed down to a glacial pace, and many quarters of the media are intent on sharing predictions of doom and gloom. Some agents are giving up but there are many estate agents and letting agents who are prepared to fight for their business and their clients.
We believe social media marketing is more important than ever for estate agents and letting agents. Some of the reasons you need to consider social media include:
• It is affordable, costing nothing to set up an account
• It provides a suitable return on your investment, often being more effective than traditional marketing or AdWords
• It allows you to share breaking news in real-time
• You have a chance to develop your brand and message
These are all important but when it comes to why estate agents need to use social media, it is important to dig deeper into what social media offers.
Social media is where your audience is
All businesses should have an idea of who their audience is and how they can reach them. In the present day, it is fair to say that your audience is found on social media. Facebook, Twitter, Instagram and even LinkedIn host your audience and you have a chance to connect with people who have an interest in what you have to offer.
Rather than taking a chance with traditional marketing activities where you may not reach the people who would use your services, social media provides you with a chance to engage your audience in an effective manner.
Images and video content are highly valued on social media
People want to see images and video content on social media. As an estate agent or letting agent, you should have a lot of images and video content of the homes you are looking to sell. If you don’t, make sure you arrange for images and video content to be created.
The statistics regarding video content should be all the encouragement you need to know that this s what people want to see these days. Social media users want video content and estate agents and letting agents should be able to provide interesting and appealing video content that draws attention to the homes they are trying to let or sell.
A social share acts as a personal recommendation
Recommendations are essential for estate agents and on social media, it has never been easier for people to share content or tag people who they think have an interest in what is being promoted. When you develop an audience you not only have the chance to reach out to these people, you can be placed in front of the friends and family members of these people.
This helps you to develop your audience quickly while also developing your reputation as a firm that people trust and are happy to promote to others.
These are challenging times for agents, but social media is a powerful tool which provides agents with a great chance to connect with their audience.
If you would like to learn more about how social media is the ideal platform for your estate agents or letting agents contact Agent Media and we will be delighted to help you out.