Social Media Marketing Is Trending And Estate Agents Are Signing Up


There is no getting away from the fact that one of the biggest phenomenons in recent years has been social media sites. With the emergence of the internet, improved internet connections and mobile devices making it easier to get online, it is easy to see why so many people around the world have been flocking on to social media sites.

Sites like Facebook and Twitter allow people to connect with each other in a real and tangible way, and these sites have also provided a strong platform for businesses to engage with their audience. There is no denying that social media marketing is huge for most industries, and no matter what sector you operate in, or how much of a budget you have, social media marketing is perfect for you. This is why so many estate agents are signing up to have a social media presence, and if you do not have a social media presence. There are many benefits to be gained from having a social media presence, including:

There is no charge to create a Facebook or Twitter account
With many businesses having a limited budget, there is a lot to be said for being able to find ways to communicate and engage with clients without actually spending any money. Creating Twitter and Facebook accounts will provide your business with the perfect platform to reach out to your audience.

You can scale up your social media marketing
While being able to set up an account and promote your business with no cost is a hugely appealing aspect of using Twitter or Facebook, some businesses decide that they actually want to go further. There is an opportunity to do so with both of these social media platforms, and many estate agencies have experienced a positive ROI through social media paid-for marketing activities.

You can focus on a targeted market
One of the reasons why social media marketing is so effective and attractive for estate agents is down to the fact that it is possible to target who you reach out to. Whether you want to focus on a local area, a specific type of consumer, a particular style of home or any other activity, you will find that social media marketing is the best way to get your point across.

Social media marketing allows you to engage
Traditional marketing practices can be effective but they provide a “one-way” form of communication. When you are found on social media sites, you have the opportunity to engage with customers directly, having conversations with them. This is definitely something that most businesses appreciate, so if you are looking to enhance your brand, and meet the needs of your clients, you will find that social media is the ideal platform for estate agents.
The demand and interest in social media is only going to increase and this is why it is essential that estate agents get on board and utilise these platforms to the best of their abilities.

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Written By

Ian Watson


Agent Media UK