Tips For A Letting Agent Using Social Media

If you are a letting agent, you probably know that you should be using social media to promote your business and reach out to people, but do you know how to be successful on social media?

Here are some tips for a letting agent using social media.

Post about your local area
Don’t just talk about or show properties in a local area, show the entire neighbourhood. If you are looking to reach out to people who may want to move to the area, giving them as much information about the area as possible makes sense. When looking to reach landlords, showing them that you know as much as possible about the local area and potential rental yields, will keep them coming back for more.

Local knowledge is essential in the property market and your social media accounts can highlight your knowledge and expertise.

You’ll also find that posting about local events or promoting other local companies will help people to consider your organisation as one that cares about the local community, which has to be seen as a positive thing for any business operating in the property or letting’s market.

Provide images and video content
The majority of users access their social media accounts via their smartphone or tablet device. Images and video content work extremely well on these devices, and they’ll help you make a better impact on your intended audience. Images and video content engage your audience, they play your audience in the heart of the areas you are talking about and this style of content is more likely to be shared.

Ask questions and engage your audience
To make the most of social media, ask questions to your followers. You have the chance to obtain feedback about what you do and you can develop a relationship by getting to know people in your local community. You have a responsibility to listen to these questions and responses, and you should be looking to be as helpful and as informative as you can while on social media.

Provide your listings
You need to be careful about how you use social media for promotional activities. It needs to be a small proportion of your output and you should place more emphasis on engaging people and developing an audience. However, you are a business and people will understand when you make the occasional promotional post. With this in mind, you should post your listings or at least post a link to your listings on your website.

Utilise geo-targeting and localised hashtags
There is a chance to reach out to a local audience on social media and you need to be proactive in finding people. If you utilise social media advertising, be sure to target local users. If you are looking to find people organically, search local areas, look at the followers lists of local businesses and keep a look out for relevant local search terms and hashtags.

Offer tips about moving, presenting a home or being a good landlord/tenant
As a business, you should always be looking to make yourself useful, and this means offering guidance and value to your followers. Your business should have knowledge and expertise about a number of areas and sharing this information will benefit others, and in the long run provide you with more business.

Written By
Ian Watson
Agent Media UK