Tips On Shooting Outdoor Video On Your Smartphone

As an estate agent, you know how vital it is that you move with the times. Some things never lose importance, such as great customer service or offering value for money, but other things do. If you don’t update your business services, and provide a contemporary service that pleases modern customers, you will find that people move from your business to rivals and competitors.

Therefore, it is vital estate agents consider what matters to buyers and vendors in the present day. You’ll find that focusing on what buyers are looking for is a sensible starting point. If you want to connect with current homeowners looking to sell their home, prove you can connect them with people looking to buy their house!

What are homebuyers looking for at this point in time?

  • Homes with more space, both indoors and outside
  • Homes in a good area with community spirit and dependable facilities
  • Great video content that allows them to fully research a home and area before committing to a physical viewing

When you consider these three aspects (which are only three of the issues that appeal to buyers, albeit very important issues), it becomes clear that estate agents should focus on capturing high-quality images and video content of the property and local area.

We are here to help estate agents connect with their customers, and we are more than happy to offer tips on shooting outdoor video on your smartphone.

Your smartphone is likely good enough

The development of technology means most estate agents have a great camera in their pocket. If your current smartphone doesn’t have a great camera, you should probably consider upgrading. The great news is, you can justify it as a business expense, even if most of your time using it will be spent playing games or in funny WhatsApp groups.

We aren’t going to offer reviews of the latest and greatest smartphones with cameras. We don’t know your budget, what you are comfortable with, what companies you like or even what sort of package you are happy with paying each month.

What we will say is there are great phones on Apple and using the Android operating system. You have Google and Samsung amongst the leading names when it comes to delivering dependable smartphones with high-quality cameras.

You’ll find plenty of suitable options, so do some research, and find the ones you are most comfortable with. In the long-term, the images and video you capture with a high-quality smartphone will boost your business.

Opt for a premium video app

One of the best things about smartphone cameras is you don’t need an app to take brilliant photos or video content. If all you are focused on is taking selfies and making sure you have the best moments of life feature captured for later, you can click to your hearts content.

However, you are running a business, and a very modest investment will help you achieve better results. You know being an estate agent means you operate in a highly competitive industry. This is the sort of market where a small advantage can make all the difference.

Investing in a premium video app, with Filmic Pro being a highly regarded option, will help you create better content. At the time of checking, July 2021, the Filmic Pro app is available on UK app stores for £12.99. There are more affordable film apps, but the track record of this app, and the quality of content it creates, provides you with confidence that when used properly, it can help you achieve a high standard of results.

Some of the features that will help you achieve the best content include:

  • Colour temperature
  • Exposure
  • Full manual control over focus
  • ISO
  • Shutter speed
  • Tint
  • Variable frame rates up to 240fps on latest devices
  • Variable speed zoom

If you harness these features and capabilities, you can create content that stands you apart, but of course, this leads us onto the next tip.

Learn how to do the basics and beyond with photos and video content

Again, one of the greatest things about smartphones is that they are so easy to use. You can point and click, and this will often create brilliant images and video content. However, when everyone can do this, you need to go further to create content that stands out from the crowd, and understanding some of the basic premises of photography, and how to use an app will help you achieve better results.

  • Consider the rule of thirds – By splitting your shot into vertical and horizontal thirds, you can frame the scene, and any key points, in a way that intersects two points rather than lying in between – this will make for more interesting shots
  • For traditional shots and video, use landscape mode rather than portrait – We know the social media landscape is changing, with TikTok and Instagram driving portrait content, but when it comes to images and video content that promotes your property, it is best to stick with landscape material
  • Mix things up a while – Try taking images and video content from different angles or depths, and you should consider taking similar shots at different times of the day
  • Create setup shots that can be used to give a greater sense of what the property and area has to offer, or which can be used to flow between scenes

Consider creating a storyboard for your videos

When you present a home to prospective buyers, do you make things up as you go along, or do you know the route you will take and what you will focus on? Some skilled or intuitive agents might offer spontaneous viewings, but the majority will know what they are going to do and say, and they will rehearse the process.

You should do the same when it comes to creating images or shooting video content. Having a plan of action that makes sense, which creates a good flow for viewers, and which allows you to highlight the best points of the property will make a massive difference in how viewers connect with the video.

Also, when you have an idea of the flow, you will capture more relevant footage. You don’t need to go as far as “creating a story”, but if you create video content that makes sense and is engaging for your audience, you can only enhance your chances of success.

Quick tips that will help you get the best results when capturing video content:

  • Place your phone on airplane mode when you film so your video content will not be disrupted
  • Learn how to manually set the exposure and focus to achieve better results
  • Invest in a tripod or stabilising equipment
  • Learn how to film more stable content without investing in equipment
  • Make sure you carry phone charging equipment with you
  • Capture as much footage as you can, it is better to have too much and have to edit down rather than not having enough content
  • Look to commentate or add narration later
  • Develop your editing skills, or hire someone to edit your content for you

One of the strongest assets an estate agent has is unique content, and you are in a position to have videos and images that cannot be seen elsewhere. You should focus on capturing as much good quality content as possible, because this is the material that grabs attention online, and on social media.

Once you have fantastic content, you need to reach your audience, and this is when we can help. At Agent Media, we are pleased to say we have assisted many estate agents deliver social content that catches people’s attention, and which drives engagement and clicks.

If you are an estate agent looking to win instructions and gain new clients, you need to have content that grabs attention, and which shows your clients you have their best interests at heart. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.

If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.