Twitter advertising guide for Estate Agents

Twitter is a great platform for connecting with people, showcasing what you have to offer and developing your brand. Give that there can be a strong local aspect to what you do on Twitter, it makes sense that estate agents use the platform. Of course, given the competitive and fast-paced nature of Twitter, many estate agents want help in reaching out to their audience and therefore, Twitter advertising is useful for many estate agents.

At Agent Media, we are highly experienced on Twitter, which allows us to offer this Twitter advertising guide for estate agents.

What Twitter advert is right for you?
There are four types of Twitter Ads to choose from:

  1. Promoted tweets
  2. Promoted video
  3. Promoted accounts
  4. Promoted trends

The four options are self-explanatory through their names and there are plenty of options for you to consider. Images and video content are hugely important on Twitter, which is great news for estate agents. After all, property market promotion has long been built on quality and engaging images, with video content being a prominent factor in modern market promotion. These four ad types allow you to engage your audience and depending on your firm and what outcome you want to receive; one type may be more suitable than others.

A smart option that suits many estate agents is using a promoted tweet ad to promote a tweet that has already achieved success. Rather than gambling on creating a new tweet and hoping it appeals to your audience, taking a tweet that you know has already performed strongly and then promoting it to other users makes sense.

If you have created excellent quality video footage, it may make sense to use this footage in a promoted tweet. Whether you are reaching out to buyers with the quality of homes you offer or vendors by showing the level of promotion you can offer property, a high-quality video will help you make your mark on Twitter.

If your focus is on gathering more followers, the promoted account option makes sense. This style of ad displays the thumbnail of your profile in the “Who To Follow” box that appears in timelines and at the sidebar of search results. You will be shown to users who follow accounts like you or who have used keywords relevant to your business.

With Promoted Trends, you can promote a hashtag or tap into a popular hashtag. This is useful if there is a major event taking place that is relevant to your audience.

All the ad types have their benefits, but it is best to focus on one or two ad types to start with, so think about your firm and your audience; and then consider what would be the best way to engage your potential audience on Twitter.

Target an audience on Twitter
A very good reason to use Twitter, or any social media platform, to advertise is that you can narrow in on your ideal audience. Whether you are looking to reach people in a certain location, people of a certain again, people with a certain income or even people who have expressed an interest in the property market or in firms like you, Twitter allows you to reach them.

Even though there is now a longer character count on Twitter, you want to be as concise and to the point as possible. A sharp and relevant tweet will grab attention while providing people with an excuse to click through and find out more about what you have to offer.

One of the most important things about Twitter is freshness and relevancy. There is a lot to be said for staying in touch and updating your content regularly, even your ads. This means turning around ads on a weekly basis isn’t out of the question for some firms.

At Agent Media, we are Twitter ad specialists and we believe we can help your estate agency reach your audience in the most effective manner. If you would like to learn how we can help you use Twitter in the most effective manner, get in touch and we’ll be happy to help.

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Written By
Ian Watson
Agent Media UK