What Type Of Content Do People Love On Facebook?
While the headline is what type of content do people love on Facebook, the real issue how can estate agents deliver this type of content!
You don’t need us to tell you that Facebook is the leading social media platform in the world, and as estate agent in the UK, you are compelled to be on it. Your audience uses Facebook and your peers/rivals use Facebook, so you must too.
However, don’t use Facebook for the sake of it, you want to stand out from the crowd for all the right reasons. With the right content and engagement, you can become the leading local agent people trust, and at Agent Media, we are here to help you.
We are pleased to say we have helped many estate agents develop a brand and create awareness in what they do. A large part of this success is knowing what type of content people love to see on Facebook, and how it can be utilised by estate agents to reach their audience.
What do you use social media for?
If you use social media, you’ll have your reasons for doing so, as will every single user. While these might be individual, given the volume of users using platforms like Facebook, it is fair to say there are common reasons why people log on so regularly.
A study posted by Statista highlighted the most popular reasons why people most often do on social media sites:
- Like content
- Message with others
- Consume content
- Comment on photos or posts
- Check for updates from friends
There are psychological reasons for doing so, people want to feel a part of something, they want to remain close to friends and they are looking for validation.
As a business, you have a role to play in these outcomes, but not as much as the friends or family members of an individual user. Therefore, you should focus on the engagement aspects, and your goal should be to create and share content that engages people.
By focusing on the user, giving them regular and relevant content that engages them, you will develop awareness of what you do, and become the estate agent that people think of.
What types of content do people engage with the most?
So, as your goal is to engage people, it makes sense to provide the content that engages people most, and the following list is a great guide of what engages Facebook users:
- Visual posts – images or video clips
- Trivia posts, quizzes or fun posts
- Posts which answer the questions your audience has
- Answer posts
- Challenge posts – with the challenge being for the audience or the person/business posting
- Lead magnets which offer value
These are all great post types to engage people on social media, and some are more useful than others for estate agents. We will take you through these post types, and highlight how Agent Media helps you deliver these posts.
Visual content is your foundation for social media success
People on social media love to see images and video clips.
As an estate agent, you should have access to many images and video clips of the homes you sell, your local area, your business, and the community in general.
All you have to do is bring these elements together in a meaningful manner. Of course, quality is more important than quantity, so don’t take 100 photos of a listed home and funnel every image online.
Instead, hand-select the best four to six photos that showcase the home to its best, and then direct people to your website or physical store where they can find out more.
Similarly, if you want to showcase yourself as a local estate agent (and you should), what better way can you achieve this by sharing images of the local area? People scrolling through their feed will see a photo of a place they recognise, and they will stop to find out more.
Posts which answer the questions your audience has
Whether someone is buying, selling, letting or renting property, they will have a lot of questions. If you position yourself as the agent who can answer these questions, you’ll go a long way to being the agent people trust.
Having an FAQ on your site is a great idea, but you’ll find sharing answers on social media is a brilliant way of connecting with people and developing awareness of your business. This type of content is perfectly suited to short video clips where you answer questions people have for you, or which are the most common questions estate agents face.
Lead magnets move people from social media to your list
It is vital estate agents develop a list of interested people. In doing so, you have people you contact at any time, and you are not dependent on Facebook or any other social platform to engage people.
However, you shouldn’t expect people to give you their contact details for the good of their health! You need to provide people with a reason to trust you, and we believe free resources are a perfect way to offer something that people need, and this ensures they will give you what you need.
These resources are more commonly known as “lead magnets”, and they should provide your audience with guidance, advice, help or the steps they need to take in their next move. A lead magnet that offers value and makes someone’s life better or easier is the perfect way to develop your brand, and position yourself as the agent people trust.
At Agent Media, we have created many lead magnets for estate agents, helping professionals connect with people looking for assistance in the property market. If you’d like to see how we can help you use these guides to further your business, please get in touch.
If you are an estate agent looking to connect with people making a move in the property market, you need to show your value as an agent. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.
If you want to become the local estate agent people rely on, and ultimately, sell homes in a challenging time, contact us today.