When Was The Last Time You Asked Buyers What They Want?
As an estate agent, one of the most important things you will do is bring buyers and vendors together.
On the one hand, you will likely represent a homeowner who is keen to sell their home. A good estate agent will have sold homes in this area before, and will be able to impress on a homeowner their skills, expertise and suitability for selling a home.
Once a homeowner has found and contacted you, you have a chance to talk to them in greater detail. This allows you to showcase your credentials, but it also allows you the chance to talk to them, and find out what they are looking for.
Ultimately, a good estate agent sells property for the best possible price. However, there are many ways to achieve this outcome, and your client might prefer you to use certain strategies or to take a specific approach. By getting to know the client, you can provide them with exactly what they are looking for.
When you deal with a homeowner who is looking to sell their home, it is simpler to find out what they want. You will have a relationship of sorts, and this provides you with an opportunity to find out exactly what they want.
Of course, as you need to bring vendors and buyers together, you need to know what buyers want, and this is more difficult.
You don’t have the time (or energy or interest) to speak with each prospective property buyer to find out what they are looking for.
Therefore, it is much more important to find out what buyers in your local area want, and this will allow you to create a general picture of what buyers want. In doing so, you enhance your chances of connecting with likely buyers, and then you can spend a bit more time in getting to know what they want.
How do you know what buyers want?
There are always new studies and research being carried out into what property buyers want. A simple search on news article or latest stories will help you gain insight into what the market is looking for.
However, with these studies, there is always a chance that the questions, and therefore the answers, will have a bias.
If a survey has been commissioned by a landscaping company, don’t be surprised if the results indicate that property buyers are looking for a home with a stylish and well-laid out garden area.
If a survey has been commissioned by a carpet company, don’t be shocked if the results insist homebuyers want to see a house with a luxurious and warm carpet in virtually every room of the home.
These surveys are of interest, and will often provide you with a starting point in knowing what homebuyers want, but also, they don’t tell you the full or unblemished story.
Find out for yourself
Of course, if you have the time and money, there is nothing stopping you from commissioning a survey for yourself. Alongside a company with a track record in these matters, you can create questions that provide insight into what homebuyers are looking for, and this will allow you to tailor your approach to reaching them.
This isn’t for every company though, and thankfully, there are simpler ways to find out what homebuyers want. The easiest way is to ask people.
If you have a social media page, and you should, ask questions that elicit answers. You can run a poll on the key features a buyer is looking for. If you are selling a home for someone and they are also buying property, ask them questions relating to their buying activities.
These are all great ways to find out what people are looking for, and you can set up a blog post on this topic too. Having a blog post on what buyers are looking for provides you with a place to pull together all this content from different sources, making it easier for you and your audience to see the results.
Also, when you have a singular place where you pull things together, you:
- Enhance your chances of being found by the leading search engines
- Create a platform for even more people to share their thoughts
By opening up the comments section on your blog, you can encourage more people to share their thoughts on what matters with respect to buying a home. This might even spark debate amongst people on the site, which is a great outcome for any estate agent looking to find out what people are looking for.
Why should you care about what buyers want?
When you know what buyers want, it will be easier to connect with them, and this means you have more chances of selling a property. If all you focus on is achieving the best outcome for the client whose home you are selling, connecting with buyers makes sense.
Of course, by connecting with buyers, you send out a strong message to homeowners looking to sell their home.
For existing clients, this work provides comfort that you are doing the right thing by them.
For potential clients, you send out a message that you will do what you can to sell their home.
Therefore, people who use your service will appreciate their efforts. This means they will be more likely to leave a positive review and recommend you to others. In turn, this increases your chances of connecting with new clients, and these new clients will like what they see with respect to how you promote properties.
Even if all you really care about is selling homes and representing the vendor, knowing what buyers want will help you achieve your goals.
Contact Agent Media to enhance your knowledge
At Agent Media, we know the importance of knowledge. As an estate agent, you want to display your expertise and know-how, and how it can help clients. However, you should also be interested in finding out what people want from you.
A blog is a great way to develop two-way communication, ensuring you know even more about what people want from you.
If you want blog content that ensures you know what people want and expect from you, and a whole lot more, contact Agent Media today, and we will be more than happy to help you create a blogging plan for success.