Your Content Needs To Showcase Your Location

We all know location is crucial in the property market, but as an estate agent, are you doing enough to ensure people know your location, and the areas you operate?

Your content needs to showcase your location, and there are many ways you can create and share content which will connect you with the audience you want. At Agent Media, we are pleased to say we have helped many estate agents showcase their local expertise, and we look forward to helping you.

Go for a walk
Anyone can go online to find images of your local area, but as you work, and maybe in live, in the area you sell houses, you can create content that national agents cannot or won’t. If you go for a walk, take out your phone, and film some of the walk.

Going live on Facebook or Instagram as you explore the local area immediately connects you with your audience, and it shows you have a real-life presence in the area you sell homes. People love to see content that is close to their home or work, and this sort of content gives prospective buyers a genuine feel of what the area is like.

Sometimes, the simplest solution is the most effective, and if you aren’t harnessing the power of the camera in your phone, and your local area, you are missing out.

Share market specific content on a regular basis
As an estate agent, you want people to know you operate in a localised area, and you want people to associate you with the housing market. The fastest way to do this is to share local market information.

Information such as house prices, property values, asking prices, asking rents, historical prices or any number or statistic which relates to the housing market can be shared. People want to make an informed decision, and in sharing localised market content, you help people make a decision. You also position yourself as an agent who knows the local market.

When that person eventually decides to hire an estate agent, you’ll be the natural choice.

Support and connect with local businesses
There are a number of reasons why you should support and connect with local businesses. By showing you know the local area well, you position yourself as the ideal choice of estate agent in the local area.

By showcasing what the local area has to offer, you make it more appealing to prospective buyers. To someone looking to buy a home, the shops in an area make a difference. Therefore, as an agent, if you can show friendly and welcoming shops which offer great products and services, you make an area more appealing.

This helps you engage with likely buyers, and if they have other questions about the local region, they’ll likely ask you. Also, local vendors will likely call on your services, because you are proactive in showcasing the local area in a great light. Homeowners know that an agent who champions an area is well placed to connect with buyers, so they’ll choose you to help sell their home.

Also, when you shine a light on local businesses, it is likely they will share the content with their audience. This increases your reach, and will hopefully introduce you to a lot of new people who could be your clients.

By showcasing other businesses, you create an environment where they are more likely to reciprocate and shine a light on you, which helps you connect with your audience.

Build your credentials as the neighbourhood expert with local news
On your blog or social media pages, you don’t solely need to talk about property market issues. However, you should always be relevant, and this is why offering local news is of benefit. Vendors will see you know the local area well, which is a great thing to see in the agent selling your home.

Similarly, people looking for a new home want to find out about the local area. If a prospective buyer gets a feel for the community through your site, they will likely return with more questions. This allows you the chance to connect with these buyers, and before too long, you can bring buyers and vendors together.

Show your commitment to the community by hosting an event
Over the years, many estate agents have prospered through hosting an event for the local community, or sponsoring a local event. Associating your name with local events and activities places you at the heart of the local area and community.

Over time, people will associate you with the area, and you’ll find word-of-mouth recommendations regarding your business rise.

Of course, during the COVID-19 pandemic, hosting a local event might not be the best idea. However, you have an opportunity to create and host live online events that are aimed at your local audience.

Something as simple as filming a local school or youth sports team match, allowing people to watch it from the comfort of their home will have a huge impact on your reach. More importantly, it will ensure people view your agency positively, which will hopefully lead to new instructions.

If you are an estate agent looking to win instructions and gain new clients, you need to position yourself as the number one choice in your local area. At Agent Media, we are social media and content specialists, and we are pleased to say we have assisted estate agents and agencies connect with their audience, develop their reputation and gain instructions.

If you want to learn how you can create localised posts and ads that help you win instructions and ultimately, sell homes in a challenging time, contact us today.


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